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They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.

Edward de Bono

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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Creative
Enjoy
Ideas
Thinking
People

More quotes by Edward de Bono

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An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
Edward de Bono
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I know it aches, how your heart it breaks. You can only take so much. Walk on.
Edward de Bono
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It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
Edward de Bono
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What the joke displays is a switch in perception. This is important in changing the way we think.
Edward de Bono
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An idea that is developed and put into action is more important than an idea that exists only as an idea.
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
Edward de Bono
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
Edward de Bono
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You cannot dig a hole in a different place by digging the same hole deeper
Edward de Bono
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There is no doubt that creativity is the most important human resource of all.
Edward de Bono
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The vertical thinker says: 'I know what I am looking for.' The lateral thinker says: 'I am looking but I won't know what I am looking for until I have found it.'
Edward de Bono
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Complexity creates confusion, simplicity focus.
Edward de Bono
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A good design is not a democratic consensus.
Edward de Bono
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Happiness is for those who don't really need it. So I can live without happiness.
Edward de Bono
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The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
Edward de Bono
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There's a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don't have to think, you just have to get more information - gets very dangerous.
Edward de Bono
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Being right is not too difficult. Your choose your perception. You select your information. You leave out what does not suit you. You drag in some general-purpose value words. You throw in a sneer or two about the opposition, and you are a fine fellow who made a fine speech.
Edward de Bono
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Effectiveness without values is a tool without a purpose.
Edward de Bono
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Lateral thinking... is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.
Edward de Bono
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The concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. Rejection is the basis of logical thinking.
Edward de Bono
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Complexity means distracted effort. Simplicity means focused effort.
Edward de Bono