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They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.

Edward de Bono

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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Creative
Enjoy
Ideas
Thinking
People

More quotes by Edward de Bono

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What the joke displays is a switch in perception. This is important in changing the way we think.
Edward de Bono
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We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.
Edward de Bono
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In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.
Edward de Bono
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Effectiveness without values is a tool without a purpose.
Edward de Bono
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The vertical thinker says: 'I know what I am looking for.' The lateral thinker says: 'I am looking but I won't know what I am looking for until I have found it.'
Edward de Bono
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I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn't have the established route to it.
Edward de Bono
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If you wait for opportunities to occur, you will be one of the crowd.
Edward de Bono
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Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
Edward de Bono
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Unhappiness is best defined as the difference between our talents and our expectations.
Edward de Bono
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If you never change your mind, why have one?
Edward de Bono
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Complexity means distracted effort. Simplicity means focused effort.
Edward de Bono
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Mock the devil, and he will flee from thee.
Edward de Bono
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Happiness is for those who don't really need it. So I can live without happiness.
Edward de Bono
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It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
Edward de Bono
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The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.
Edward de Bono
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People should realize we're jerks just like them.
Edward de Bono
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An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
Edward de Bono
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You can analyse the past, but you have to design the future
Edward de Bono
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The effective thinker treats arrogance as the major sin of thinking.
Edward de Bono
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A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
Edward de Bono