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They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.

Edward de Bono

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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Enjoy
Ideas
Thinking
People
Creative

More quotes by Edward de Bono

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Analysis is simplifying, breaking down things into parts, picking out strands and elements. Analysis is comparing unknown things with things that are known. Analysis also involves picking out relationships and putting them back together as a whole.
Edward de Bono
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This new meta-system is very much in favor of the self, but a self that is based on a proper sense of dignity, not on an inflated ego. A person who dare not admit he is wrong inflates his ego but weakens his self.
Edward de Bono
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Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
Edward de Bono
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It wouldn't cost too much to change the rules of trade so that poor countries can work their way out of poverty. But the world's leaders won't act unless they hear enough people telling them. And every day they fail to act, thousands of people die because they can't afford the basics of survival.
Edward de Bono
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Explaining belief has alwayas been difficult. How do you explain a love and a logic at the heart of the universe when the world is so out of whack? Explaining faith is impossible - vision over visibility - instinct over intellect - a songwriter plays a chore with the faith that he will hear the next one in his head.
Edward de Bono
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A good design is not a democratic consensus.
Edward de Bono
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Simplicity before understanding is simplistic simplicity after understanding is simple.
Edward de Bono
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Logic will never change emotion or perception.
Edward de Bono
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Happiness is for those who don't really need it. So I can live without happiness.
Edward de Bono
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There's a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don't have to think, you just have to get more information - gets very dangerous.
Edward de Bono
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A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
Edward de Bono
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Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised and nurtured.
Edward de Bono
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Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
Edward de Bono
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Being right is not too difficult. Your choose your perception. You select your information. You leave out what does not suit you. You drag in some general-purpose value words. You throw in a sneer or two about the opposition, and you are a fine fellow who made a fine speech.
Edward de Bono
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Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
Edward de Bono
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The concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. Rejection is the basis of logical thinking.
Edward de Bono
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
Edward de Bono
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On trade, our hypocrisy is at its most appalling. Trade reform isn't about charity, it's about justice, and this campaign, Trade Justice is an unstoppable idea.
Edward de Bono
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If you never change your mind, why have one?
Edward de Bono
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Complexity means distracted effort. Simplicity means focused effort.
Edward de Bono