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There is no doubt that creativity is the most important human resource of all.
Edward de Bono
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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Progress
Doubt
Imagination
Creative
Brainstorming
Human
Resource
Humans
Innovation
Important
Resources
Creativity
More quotes by Edward de Bono
The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.
Edward de Bono
A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
Edward de Bono
My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
Edward de Bono
If you wait for opportunities to occur, you will be one of the crowd.
Edward de Bono
I'm tired of dreaming. I'm into doing at the moment. It's, like, let's only have goals that we can go after.
Edward de Bono
On trade, our hypocrisy is at its most appalling. Trade reform isn't about charity, it's about justice, and this campaign, Trade Justice is an unstoppable idea.
Edward de Bono
Creativity gives the possibility of some sort of achievement to everyone.
Edward de Bono
The vertical thinker says: 'I know what I am looking for.' The lateral thinker says: 'I am looking but I won't know what I am looking for until I have found it.'
Edward de Bono
Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
Edward de Bono
I think there is a danger with young people of being dependent in the sense that they don't acquire any identity or self-image of themselves as thinkers.
Edward de Bono
Explaining belief has alwayas been difficult. How do you explain a love and a logic at the heart of the universe when the world is so out of whack? Explaining faith is impossible - vision over visibility - instinct over intellect - a songwriter plays a chore with the faith that he will hear the next one in his head.
Edward de Bono
Happiness is for those who don't really need it. So I can live without happiness.
Edward de Bono
Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
Edward de Bono
Unhappiness is best defined as the difference between our talents and our expectations.
Edward de Bono
We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.
Edward de Bono
Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
Edward de Bono
A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
Edward de Bono
You can analyse the past, but you have to design the future
Edward de Bono
It is well known that problem avoidance is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.
Edward de Bono
You can't dig a different hole by digging the same one deeper.
Edward de Bono