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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.

Edward de Bono

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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Deliberately
Human
Invent
Humans
Tolerate
Thinking
Patterns
Concepts
Perception
Perceptions
Brain
Ambiguity
Change

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The mind can only see what it is prepared to see.
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Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.
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Language is the biggest barrier to human progress because language is an encyclopedia of ignorance. Old perceptions are frozen into language and force us to look at the world in an old fashioned way.
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The quality of our thinking will determine the quality of our future
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You cannot dig a hole in a different place by digging the same hole deeper
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What the joke displays is a switch in perception. This is important in changing the way we think.
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Logic will never change emotion or perception.
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Explaining belief has alwayas been difficult. How do you explain a love and a logic at the heart of the universe when the world is so out of whack? Explaining faith is impossible - vision over visibility - instinct over intellect - a songwriter plays a chore with the faith that he will hear the next one in his head.
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
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There's a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don't have to think, you just have to get more information - gets very dangerous.
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The effective thinker treats arrogance as the major sin of thinking.
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A person who knows all the answers, has an opinion on everything, has a certainty backed up by rational argument, has very little possibility of further progress. Such a person is unlikely to walk away from a discussion with anything more than a reaffirmation of how right he or she has been all along.
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Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
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It is well known that problem avoidance is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.
Edward de Bono
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Creativity gives the possibility of some sort of achievement to everyone.
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Western traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is a whole vast aspect of doing that has just been left out. Operacy is what keeps society going.
Edward de Bono
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Effectiveness without values is a tool without a purpose.
Edward de Bono
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A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.
Edward de Bono
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The music that really turns me on is either running toward God or away from God. Both recognize the pivot, that God is at the center of the jaunt.
Edward de Bono