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Asking a question is the simplest way of focusing thinking...asking the right question may be the most important part of thinking.

Edward de Bono

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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Thinking
Asking
Question
Part
Problem
May
Right
Important
Focusing
Way
Simplest

More quotes by Edward de Bono

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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
Edward de Bono
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Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
Edward de Bono
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To me, a faith in Jesus Christ that is not aligned with the poor ... it's nothing.
Edward de Bono
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You can't dig a different hole by digging the same one deeper.
Edward de Bono
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Happiness is for those who don't really need it. So I can live without happiness.
Edward de Bono
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The vertical thinker says: 'I know what I am looking for.' The lateral thinker says: 'I am looking but I won't know what I am looking for until I have found it.'
Edward de Bono
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Analysis is simplifying, breaking down things into parts, picking out strands and elements. Analysis is comparing unknown things with things that are known. Analysis also involves picking out relationships and putting them back together as a whole.
Edward de Bono
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When the story of these times gets written, we want it to say that we did all we could, and it was more than anyone could have imagined.
Edward de Bono
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I know it aches, how your heart it breaks. You can only take so much. Walk on.
Edward de Bono
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Don't criticise a hypothesis, come up with a better one.
Edward de Bono
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You cannot look in a new direction by looking harder in the same direction.
Edward de Bono
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It is historical continuity that maintains most assumptions, not repeated assessment of their validity.
Edward de Bono
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
Edward de Bono
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On trade, our hypocrisy is at its most appalling. Trade reform isn't about charity, it's about justice, and this campaign, Trade Justice is an unstoppable idea.
Edward de Bono
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The winner is the chef who takes the same ingredients as everyone else and produces the best results.
Edward de Bono
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
Edward de Bono
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It wouldn't cost too much to change the rules of trade so that poor countries can work their way out of poverty. But the world's leaders won't act unless they hear enough people telling them. And every day they fail to act, thousands of people die because they can't afford the basics of survival.
Edward de Bono
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You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
Edward de Bono
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Being right is not too difficult. Your choose your perception. You select your information. You leave out what does not suit you. You drag in some general-purpose value words. You throw in a sneer or two about the opposition, and you are a fine fellow who made a fine speech.
Edward de Bono
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An idea that is developed and put into action is more important than an idea that exists only as an idea.
Edward de Bono