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You cannot look in a new direction by looking harder in the same direction.

Edward de Bono

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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Cannot
Look
Looks
Direction
Harder
Looking

More quotes by Edward de Bono

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A good design is not a democratic consensus.
Edward de Bono
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Creativity gives the possibility of some sort of achievement to everyone.
Edward de Bono
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They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
Edward de Bono
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What the joke displays is a switch in perception. This is important in changing the way we think.
Edward de Bono
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Critical thinking does seem a superior sort of thinking because it seems as though the critic is actually going beyond the scope of what is being criticized in order to criticize it. That is only rarely a true assumption because, most often, the critic will seize on some little aspect that he or she understands and tackle only that.
Edward de Bono
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Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.
Edward de Bono
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Mock the devil, and he will flee from thee.
Edward de Bono
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You can't dig a different hole by digging the same one deeper.
Edward de Bono
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Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent.
Edward de Bono
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
Edward de Bono
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Analysis is simplifying, breaking down things into parts, picking out strands and elements. Analysis is comparing unknown things with things that are known. Analysis also involves picking out relationships and putting them back together as a whole.
Edward de Bono
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The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
Edward de Bono
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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
Edward de Bono
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Asking a question is the simplest way of focusing thinking...asking the right question may be the most important part of thinking.
Edward de Bono
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The music that really turns me on is either running toward God or away from God. Both recognize the pivot, that God is at the center of the jaunt.
Edward de Bono
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It is well known that problem avoidance is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.
Edward de Bono
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
Edward de Bono
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A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
Edward de Bono
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Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
Edward de Bono
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We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.
Edward de Bono