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You cannot look in a new direction by looking harder in the same direction.
Edward de Bono
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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Harder
Looking
Cannot
Look
Looks
Direction
More quotes by Edward de Bono
Being right is not too difficult. Your choose your perception. You select your information. You leave out what does not suit you. You drag in some general-purpose value words. You throw in a sneer or two about the opposition, and you are a fine fellow who made a fine speech.
Edward de Bono
Unhappiness is best defined as the difference between our talents and our expectations.
Edward de Bono
The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
Edward de Bono
An idea that is developed and put into action is more important than an idea that exists only as an idea.
Edward de Bono
Lateral thinking... is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.
Edward de Bono
They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
Edward de Bono
A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.
Edward de Bono
It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
Edward de Bono
Don't criticise a hypothesis, come up with a better one.
Edward de Bono
This is not about charity, it's about justice... The war against terror is bound up in the war against poverty - I didn't say that, Colin Powell said that . . .
Edward de Bono
America is not just a country, it's an idea.
Edward de Bono
I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn't have the established route to it.
Edward de Bono
If you do not design the future, someone or something else will design it for you.
Edward de Bono
Analysis is simplifying, breaking down things into parts, picking out strands and elements. Analysis is comparing unknown things with things that are known. Analysis also involves picking out relationships and putting them back together as a whole.
Edward de Bono
An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
Edward de Bono
On trade, our hypocrisy is at its most appalling. Trade reform isn't about charity, it's about justice, and this campaign, Trade Justice is an unstoppable idea.
Edward de Bono
Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
Edward de Bono
Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent.
Edward de Bono
I'm tired of dreaming. I'm into doing at the moment. It's, like, let's only have goals that we can go after.
Edward de Bono
The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.
Edward de Bono
