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People should realize we're jerks just like them.

Edward de Bono

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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Fame
Realize
Realizing
Like
People
Jerks
Jerk

More quotes by Edward de Bono

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To me, a faith in Jesus Christ that is not aligned with the poor ... it's nothing.
Edward de Bono
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Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
Edward de Bono
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You cannot dig a hole in a different place by digging the same hole deeper
Edward de Bono
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
Edward de Bono
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A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
Edward de Bono
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Western traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is a whole vast aspect of doing that has just been left out. Operacy is what keeps society going.
Edward de Bono
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Logic will never change emotion or perception.
Edward de Bono
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We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.
Edward de Bono
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I think there is a danger with young people of being dependent in the sense that they don't acquire any identity or self-image of themselves as thinkers.
Edward de Bono
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Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
Edward de Bono
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In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.
Edward de Bono
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The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.
Edward de Bono
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Unhappiness is best defined as the difference between our talents and our expectations.
Edward de Bono
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Complexity means distracted effort. Simplicity means focused effort.
Edward de Bono
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Creativity makes life more fun and more interesting.
Edward de Bono
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The concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. Rejection is the basis of logical thinking.
Edward de Bono
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
Edward de Bono
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
Edward de Bono
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I think school is a place where thinking should be taught.
Edward de Bono
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
Edward de Bono