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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.

Edward de Bono

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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Company
Thrive
Dies
Companies
Values
Ultimately
Inspirational
Competition
Value
Motivational
Creation
Softball
Focus
Solely

More quotes by Edward de Bono

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The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
Edward de Bono
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Effectiveness without values is a tool without a purpose.
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You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
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Asking a question is the simplest way of focusing thinking...asking the right question may be the most important part of thinking.
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Complexity creates confusion, simplicity focus.
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The music that really turns me on is either running toward God or away from God. Both recognize the pivot, that God is at the center of the jaunt.
Edward de Bono
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A good design is not a democratic consensus.
Edward de Bono
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A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
Edward de Bono
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There is no doubt that creativity is the most important human resource of all.
Edward de Bono
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There's a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don't have to think, you just have to get more information - gets very dangerous.
Edward de Bono
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
Edward de Bono
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Child mortality since 2000 is down by 2.65 million a year. That's a rate of 7,256 children's lives saved each day. ... It drives me nuts that most people don't seem to know this news.
Edward de Bono
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Being right is not too difficult. Your choose your perception. You select your information. You leave out what does not suit you. You drag in some general-purpose value words. You throw in a sneer or two about the opposition, and you are a fine fellow who made a fine speech.
Edward de Bono
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We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.
Edward de Bono
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Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
Edward de Bono
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What the joke displays is a switch in perception. This is important in changing the way we think.
Edward de Bono
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Possibilities play a much bigger role in thinking than most people believe. Without possibilities you cannot make progress.
Edward de Bono
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The vertical thinker says: 'I know what I am looking for.' The lateral thinker says: 'I am looking but I won't know what I am looking for until I have found it.'
Edward de Bono
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You cannot dig a hole in a different place by digging the same hole deeper
Edward de Bono