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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.

Edward de Bono

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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Value
Motivational
Creation
Softball
Focus
Solely
Company
Thrive
Dies
Companies
Values
Ultimately
Inspirational
Competition

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Possibilities play a much bigger role in thinking than most people believe. Without possibilities you cannot make progress.
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The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
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Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised and nurtured.
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A good design is not a democratic consensus.
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Unhappiness is best defined as the difference between our talents and our expectations.
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Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.
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It's not enough to rage against the lie.. you've got to replace it with the truth.
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People should realize we're jerks just like them.
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I think there is a danger with young people of being dependent in the sense that they don't acquire any identity or self-image of themselves as thinkers.
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Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
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Creativity makes life more fun and more interesting.
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I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn't have the established route to it.
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There is no doubt that creativity is the most important human resource of all.
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When the story of these times gets written, we want it to say that we did all we could, and it was more than anyone could have imagined.
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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
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Western traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is a whole vast aspect of doing that has just been left out. Operacy is what keeps society going.
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The winner is the chef who takes the same ingredients as everyone else and produces the best results.
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A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
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Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
Edward de Bono