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Creativity makes life more fun and more interesting.

Edward de Bono

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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Creativity
Fun
Interesting
Makes
Life
Worthwhile

More quotes by Edward de Bono

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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
Edward de Bono
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There's a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don't have to think, you just have to get more information - gets very dangerous.
Edward de Bono
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Asking a question is the simplest way of focusing thinking...asking the right question may be the most important part of thinking.
Edward de Bono
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It's always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.
Edward de Bono
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The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
Edward de Bono
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Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.
Edward de Bono
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The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
Edward de Bono
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We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
Edward de Bono
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America is not just a country, it's an idea.
Edward de Bono
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
Edward de Bono
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Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent.
Edward de Bono
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It wouldn't cost too much to change the rules of trade so that poor countries can work their way out of poverty. But the world's leaders won't act unless they hear enough people telling them. And every day they fail to act, thousands of people die because they can't afford the basics of survival.
Edward de Bono
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The vertical thinker says: 'I know what I am looking for.' The lateral thinker says: 'I am looking but I won't know what I am looking for until I have found it.'
Edward de Bono
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It is historical continuity that maintains most assumptions, not repeated assessment of their validity.
Edward de Bono
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
Edward de Bono
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You cannot look in a new direction by looking harder in the same direction.
Edward de Bono
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Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised and nurtured.
Edward de Bono
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Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
Edward de Bono
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You cannot dig a hole in a different place by digging the same hole deeper
Edward de Bono
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What the joke displays is a switch in perception. This is important in changing the way we think.
Edward de Bono