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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
Edward de Bono
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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Talent
Empowering
Learned
Skill
Empowers
Creative
Appropriate
Improves
Ability
Innovation
Adding
Natural
Profit
Profits
Strong
Skills
Abilities
Thinking
Creativity
Teamwork
People
Strength
Productivity
More quotes by Edward de Bono
The quality of our thinking will determine the quality of our future
Edward de Bono
A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
Edward de Bono
Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent.
Edward de Bono
Creativity makes life more fun and more interesting.
Edward de Bono
When the story of these times gets written, we want it to say that we did all we could, and it was more than anyone could have imagined.
Edward de Bono
What the joke displays is a switch in perception. This is important in changing the way we think.
Edward de Bono
You cannot look in a new direction by looking harder in the same direction.
Edward de Bono
If you never change your mind, why have one?
Edward de Bono
As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
Edward de Bono
Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
Edward de Bono
Critical thinking does seem a superior sort of thinking because it seems as though the critic is actually going beyond the scope of what is being criticized in order to criticize it. That is only rarely a true assumption because, most often, the critic will seize on some little aspect that he or she understands and tackle only that.
Edward de Bono
Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
Edward de Bono
Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.
Edward de Bono
It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.
Edward de Bono
Don't criticise a hypothesis, come up with a better one.
Edward de Bono
A good design is not a democratic consensus.
Edward de Bono
The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
Edward de Bono
I think school is a place where thinking should be taught.
Edward de Bono
Logic will never change emotion or perception.
Edward de Bono
Do we have the will to make poverty history?
Edward de Bono
