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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.

Edward de Bono

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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Talent
Empowering
Learned
Skill
Empowers
Creative
Appropriate
Improves
Ability
Innovation
Adding
Natural
Profit
Profits
Strong
Skills
Abilities
Thinking
Creativity
Teamwork
People
Strength
Productivity

More quotes by Edward de Bono

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I think there is a danger with young people of being dependent in the sense that they don't acquire any identity or self-image of themselves as thinkers.
Edward de Bono
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There is no doubt that creativity is the most important human resource of all.
Edward de Bono
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Western traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is a whole vast aspect of doing that has just been left out. Operacy is what keeps society going.
Edward de Bono
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The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
Edward de Bono
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Creativity makes life more fun and more interesting.
Edward de Bono
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The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.
Edward de Bono
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
Edward de Bono
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Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
Edward de Bono
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It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.
Edward de Bono
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Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.
Edward de Bono
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A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.
Edward de Bono
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You cannot dig a hole in a different place by digging the same hole deeper
Edward de Bono
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It is historical continuity that maintains most assumptions, not repeated assessment of their validity.
Edward de Bono
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Critical thinking does seem a superior sort of thinking because it seems as though the critic is actually going beyond the scope of what is being criticized in order to criticize it. That is only rarely a true assumption because, most often, the critic will seize on some little aspect that he or she understands and tackle only that.
Edward de Bono
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The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
Edward de Bono
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Being right is not too difficult. Your choose your perception. You select your information. You leave out what does not suit you. You drag in some general-purpose value words. You throw in a sneer or two about the opposition, and you are a fine fellow who made a fine speech.
Edward de Bono
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Asking a question is the simplest way of focusing thinking...asking the right question may be the most important part of thinking.
Edward de Bono
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Complexity means distracted effort. Simplicity means focused effort.
Edward de Bono
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Mock the devil, and he will flee from thee.
Edward de Bono
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Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
Edward de Bono