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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
Edward de Bono
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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Thing
Problems
Thinking
Longer
Intensifies
Creative
Increases
Problem
Efficient
Better
Solve
Need
Competition
Enough
Increase
Needs
Creativity
More quotes by Edward de Bono
A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.
Edward de Bono
There is no doubt that creativity is the most important human resource of all.
Edward de Bono
The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
Edward de Bono
A person who knows all the answers, has an opinion on everything, has a certainty backed up by rational argument, has very little possibility of further progress. Such a person is unlikely to walk away from a discussion with anything more than a reaffirmation of how right he or she has been all along.
Edward de Bono
The concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. Rejection is the basis of logical thinking.
Edward de Bono
You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
Edward de Bono
Creativity gives the possibility of some sort of achievement to everyone.
Edward de Bono
We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.
Edward de Bono
Simplicity before understanding is simplistic simplicity after understanding is simple.
Edward de Bono
Mock the devil, and he will flee from thee.
Edward de Bono
It is well known that problem avoidance is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.
Edward de Bono
Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent.
Edward de Bono
America is not just a country, it's an idea.
Edward de Bono
Effectiveness without values is a tool without a purpose.
Edward de Bono
Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
Edward de Bono
I know it aches, how your heart it breaks. You can only take so much. Walk on.
Edward de Bono
You cannot dig a hole in a different place by digging the same hole deeper
Edward de Bono
In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.
Edward de Bono
Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
Edward de Bono
Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
Edward de Bono
