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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
Edward de Bono
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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Creative
Increases
Problem
Efficient
Better
Solve
Need
Competition
Enough
Increase
Needs
Creativity
Thing
Problems
Thinking
Longer
Intensifies
More quotes by Edward de Bono
Complexity means distracted effort. Simplicity means focused effort.
Edward de Bono
Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.
Edward de Bono
It's not enough to rage against the lie.. you've got to replace it with the truth.
Edward de Bono
You can't dig a different hole by digging the same one deeper.
Edward de Bono
Being right is not too difficult. Your choose your perception. You select your information. You leave out what does not suit you. You drag in some general-purpose value words. You throw in a sneer or two about the opposition, and you are a fine fellow who made a fine speech.
Edward de Bono
There is no doubt that creativity is the most important human resource of all.
Edward de Bono
You cannot look in a new direction by looking harder in the same direction.
Edward de Bono
If you wait for opportunities to occur, you will be one of the crowd.
Edward de Bono
You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
Edward de Bono
You can analyse the past, but you have to design the future
Edward de Bono
The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
Edward de Bono
We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
Edward de Bono
What the joke displays is a switch in perception. This is important in changing the way we think.
Edward de Bono
Creativity makes life more fun and more interesting.
Edward de Bono
The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
Edward de Bono
Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
Edward de Bono
The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.
Edward de Bono
Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
Edward de Bono
Happiness is for those who don't really need it. So I can live without happiness.
Edward de Bono
On trade, our hypocrisy is at its most appalling. Trade reform isn't about charity, it's about justice, and this campaign, Trade Justice is an unstoppable idea.
Edward de Bono