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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.

Edward de Bono

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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Need
Competition
Enough
Increase
Creativity
Needs
Problems
Thing
Longer
Intensifies
Thinking
Creative
Increases
Problem
Efficient
Better
Solve

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I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn't have the established route to it.
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This new meta-system is very much in favor of the self, but a self that is based on a proper sense of dignity, not on an inflated ego. A person who dare not admit he is wrong inflates his ego but weakens his self.
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It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
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On trade, our hypocrisy is at its most appalling. Trade reform isn't about charity, it's about justice, and this campaign, Trade Justice is an unstoppable idea.
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If you wait for opportunities to occur, you will be one of the crowd.
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It's not enough to rage against the lie.. you've got to replace it with the truth.
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
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There's a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don't have to think, you just have to get more information - gets very dangerous.
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Complexity creates confusion, simplicity focus.
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You cannot look in a new direction by looking harder in the same direction.
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Explaining belief has alwayas been difficult. How do you explain a love and a logic at the heart of the universe when the world is so out of whack? Explaining faith is impossible - vision over visibility - instinct over intellect - a songwriter plays a chore with the faith that he will hear the next one in his head.
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Being right is not too difficult. Your choose your perception. You select your information. You leave out what does not suit you. You drag in some general-purpose value words. You throw in a sneer or two about the opposition, and you are a fine fellow who made a fine speech.
Edward de Bono
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Do we have the will to make poverty history?
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There is no doubt that creativity is the most important human resource of all.
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It's always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.
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Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
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Lateral thinking... is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.
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To me, a faith in Jesus Christ that is not aligned with the poor ... it's nothing.
Edward de Bono