Quote

As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.

Edward de Bono

Change background

T
T
T

Change font

TAGS & TOPICS

Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Need
Competition
Enough
Increase
Needs
Creativity
Thing
Problems
Thinking
Longer
Intensifies
Creative
Increases
Problem
Efficient
Better
Solve

More quotes by Edward de Bono

Image
Complexity means distracted effort. Simplicity means focused effort.
Edward de Bono
Image
Mock the devil, and he will flee from thee.
Edward de Bono
Image
To me, a faith in Jesus Christ that is not aligned with the poor ... it's nothing.
Edward de Bono
Image
Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
Edward de Bono
Image
You can analyse the past, but you have to design the future
Edward de Bono
Image
A good design is not a democratic consensus.
Edward de Bono
Image
You cannot look in a new direction by looking harder in the same direction.
Edward de Bono
Image
The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
Edward de Bono
Image
Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
Edward de Bono
Image
Don't criticise a hypothesis, come up with a better one.
Edward de Bono
Image
Child mortality since 2000 is down by 2.65 million a year. That's a rate of 7,256 children's lives saved each day. ... It drives me nuts that most people don't seem to know this news.
Edward de Bono
Image
Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
Edward de Bono
Image
What the joke displays is a switch in perception. This is important in changing the way we think.
Edward de Bono
Image
The effective thinker treats arrogance as the major sin of thinking.
Edward de Bono
Image
Effectiveness without values is a tool without a purpose.
Edward de Bono
Image
The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.
Edward de Bono
Image
An idea that is developed and put into action is more important than an idea that exists only as an idea.
Edward de Bono
Image
You can't dig a different hole by digging the same one deeper.
Edward de Bono
Image
Logic will never change emotion or perception.
Edward de Bono
Image
I'm tired of dreaming. I'm into doing at the moment. It's, like, let's only have goals that we can go after.
Edward de Bono