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The winner is the chef who takes the same ingredients as everyone else and produces the best results.
Edward de Bono
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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Else
Winner
Best
Produce
Motivational
Takes
Results
Everyone
Chef
Business
Produces
Inspirational
Ingredients
More quotes by Edward de Bono
We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
Edward de Bono
A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.
Edward de Bono
Western traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is a whole vast aspect of doing that has just been left out. Operacy is what keeps society going.
Edward de Bono
A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
Edward de Bono
As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
Edward de Bono
This new meta-system is very much in favor of the self, but a self that is based on a proper sense of dignity, not on an inflated ego. A person who dare not admit he is wrong inflates his ego but weakens his self.
Edward de Bono
Happiness is for those who don't really need it. So I can live without happiness.
Edward de Bono
It's not enough to rage against the lie.. you've got to replace it with the truth.
Edward de Bono
Asking a question is the simplest way of focusing thinking...asking the right question may be the most important part of thinking.
Edward de Bono
It's always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.
Edward de Bono
Analysis is simplifying, breaking down things into parts, picking out strands and elements. Analysis is comparing unknown things with things that are known. Analysis also involves picking out relationships and putting them back together as a whole.
Edward de Bono
Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
Edward de Bono
I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn't have the established route to it.
Edward de Bono
There is no doubt that creativity is the most important human resource of all.
Edward de Bono
Child mortality since 2000 is down by 2.65 million a year. That's a rate of 7,256 children's lives saved each day. ... It drives me nuts that most people don't seem to know this news.
Edward de Bono
Effectiveness without values is a tool without a purpose.
Edward de Bono
Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
Edward de Bono
America is not just a country, it's an idea.
Edward de Bono
They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
Edward de Bono
Logic will never change emotion or perception.
Edward de Bono
