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The winner is the chef who takes the same ingredients as everyone else and produces the best results.

Edward de Bono

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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Business
Produces
Inspirational
Ingredients
Else
Winner
Best
Produce
Motivational
Takes
Results
Everyone
Chef

More quotes by Edward de Bono

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It is historical continuity that maintains most assumptions, not repeated assessment of their validity.
Edward de Bono
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Lateral thinking... is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.
Edward de Bono
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In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.
Edward de Bono
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If you wait for opportunities to occur, you will be one of the crowd.
Edward de Bono
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Western traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is a whole vast aspect of doing that has just been left out. Operacy is what keeps society going.
Edward de Bono
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
Edward de Bono
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Effectiveness without values is a tool without a purpose.
Edward de Bono
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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
Edward de Bono
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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
Edward de Bono
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It wouldn't cost too much to change the rules of trade so that poor countries can work their way out of poverty. But the world's leaders won't act unless they hear enough people telling them. And every day they fail to act, thousands of people die because they can't afford the basics of survival.
Edward de Bono
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Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
Edward de Bono
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Being right is not too difficult. Your choose your perception. You select your information. You leave out what does not suit you. You drag in some general-purpose value words. You throw in a sneer or two about the opposition, and you are a fine fellow who made a fine speech.
Edward de Bono
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
Edward de Bono
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
Edward de Bono
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A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
Edward de Bono
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Creativity gives the possibility of some sort of achievement to everyone.
Edward de Bono
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Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
Edward de Bono
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I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn't have the established route to it.
Edward de Bono
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A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.
Edward de Bono
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On trade, our hypocrisy is at its most appalling. Trade reform isn't about charity, it's about justice, and this campaign, Trade Justice is an unstoppable idea.
Edward de Bono