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Effectiveness without values is a tool without a purpose.
Edward de Bono
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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Purpose
Values
Without
Effectiveness
Tool
Tools
More quotes by Edward de Bono
Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
Edward de Bono
It wouldn't cost too much to change the rules of trade so that poor countries can work their way out of poverty. But the world's leaders won't act unless they hear enough people telling them. And every day they fail to act, thousands of people die because they can't afford the basics of survival.
Edward de Bono
The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
Edward de Bono
You can't dig a different hole by digging the same one deeper.
Edward de Bono
The concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. Rejection is the basis of logical thinking.
Edward de Bono
You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
Edward de Bono
I know it aches, how your heart it breaks. You can only take so much. Walk on.
Edward de Bono
I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn't have the established route to it.
Edward de Bono
Complexity means distracted effort. Simplicity means focused effort.
Edward de Bono
This new meta-system is very much in favor of the self, but a self that is based on a proper sense of dignity, not on an inflated ego. A person who dare not admit he is wrong inflates his ego but weakens his self.
Edward de Bono
Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised and nurtured.
Edward de Bono
Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
Edward de Bono
A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
Edward de Bono
A good design is not a democratic consensus.
Edward de Bono
Possibilities play a much bigger role in thinking than most people believe. Without possibilities you cannot make progress.
Edward de Bono
When the story of these times gets written, we want it to say that we did all we could, and it was more than anyone could have imagined.
Edward de Bono
The music that really turns me on is either running toward God or away from God. Both recognize the pivot, that God is at the center of the jaunt.
Edward de Bono
Creativity gives the possibility of some sort of achievement to everyone.
Edward de Bono
Complexity creates confusion, simplicity focus.
Edward de Bono
People should realize we're jerks just like them.
Edward de Bono