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Effectiveness without values is a tool without a purpose.

Edward de Bono

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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Tool
Tools
Purpose
Values
Without
Effectiveness

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I think school is a place where thinking should be taught.
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A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
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Creativity makes life more fun and more interesting.
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In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.
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It is well known that problem avoidance is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.
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Mock the devil, and he will flee from thee.
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Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
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Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
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We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.
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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
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Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
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An idea that is developed and put into action is more important than an idea that exists only as an idea.
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The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
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The winner is the chef who takes the same ingredients as everyone else and produces the best results.
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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Being right is not too difficult. Your choose your perception. You select your information. You leave out what does not suit you. You drag in some general-purpose value words. You throw in a sneer or two about the opposition, and you are a fine fellow who made a fine speech.
Edward de Bono
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An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
Edward de Bono
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The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.
Edward de Bono
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A person who knows all the answers, has an opinion on everything, has a certainty backed up by rational argument, has very little possibility of further progress. Such a person is unlikely to walk away from a discussion with anything more than a reaffirmation of how right he or she has been all along.
Edward de Bono
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It is historical continuity that maintains most assumptions, not repeated assessment of their validity.
Edward de Bono