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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
Edward de Bono
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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Process
Normally
Things
Willingness
Granted
Creativity
Source
Taken
Powerful
Focusing
Simple
Bothered
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America is not just a country, it's an idea.
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There's a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don't have to think, you just have to get more information - gets very dangerous.
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It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
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People should realize we're jerks just like them.
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Unhappiness is best defined as the difference between our talents and our expectations.
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Logic will never change emotion or perception.
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Happiness is for those who don't really need it. So I can live without happiness.
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What the joke displays is a switch in perception. This is important in changing the way we think.
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A good design is not a democratic consensus.
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It's not enough to rage against the lie.. you've got to replace it with the truth.
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
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When the story of these times gets written, we want it to say that we did all we could, and it was more than anyone could have imagined.
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In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.
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On trade, our hypocrisy is at its most appalling. Trade reform isn't about charity, it's about justice, and this campaign, Trade Justice is an unstoppable idea.
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Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
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There is no doubt that creativity is the most important human resource of all.
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A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
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Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
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Complexity means distracted effort. Simplicity means focused effort.
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A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
Edward de Bono
