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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.

Edward de Bono

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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Taken
Powerful
Focusing
Simple
Bothered
Process
Normally
Things
Willingness
Granted
Creativity
Source

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Effectiveness without values is a tool without a purpose.
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
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This is not about charity, it's about justice... The war against terror is bound up in the war against poverty - I didn't say that, Colin Powell said that . . .
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To me, a faith in Jesus Christ that is not aligned with the poor ... it's nothing.
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Logic will never change emotion or perception.
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An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
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Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
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You can't dig a different hole by digging the same one deeper.
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The quality of our thinking will determine the quality of our future
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Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
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The mind can only see what it is prepared to see.
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Maybe the social value of truth is as a destination - so long as we do not assume we have arrived there.
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I'm tired of dreaming. I'm into doing at the moment. It's, like, let's only have goals that we can go after.
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A person who knows all the answers, has an opinion on everything, has a certainty backed up by rational argument, has very little possibility of further progress. Such a person is unlikely to walk away from a discussion with anything more than a reaffirmation of how right he or she has been all along.
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Asking a question is the simplest way of focusing thinking...asking the right question may be the most important part of thinking.
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It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.
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On trade, our hypocrisy is at its most appalling. Trade reform isn't about charity, it's about justice, and this campaign, Trade Justice is an unstoppable idea.
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If you never change your mind, why have one?
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If you wait for opportunities to occur, you will be one of the crowd.
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Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent.
Edward de Bono