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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
Edward de Bono
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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Process
Normally
Things
Willingness
Granted
Creativity
Source
Taken
Powerful
Focusing
Simple
Bothered
More quotes by Edward de Bono
Asking a question is the simplest way of focusing thinking...asking the right question may be the most important part of thinking.
Edward de Bono
You can't dig a different hole by digging the same one deeper.
Edward de Bono
Being right is not too difficult. Your choose your perception. You select your information. You leave out what does not suit you. You drag in some general-purpose value words. You throw in a sneer or two about the opposition, and you are a fine fellow who made a fine speech.
Edward de Bono
A person who knows all the answers, has an opinion on everything, has a certainty backed up by rational argument, has very little possibility of further progress. Such a person is unlikely to walk away from a discussion with anything more than a reaffirmation of how right he or she has been all along.
Edward de Bono
An idea that is developed and put into action is more important than an idea that exists only as an idea.
Edward de Bono
America is not just a country, it's an idea.
Edward de Bono
The quality of our thinking will determine the quality of our future
Edward de Bono
Creativity gives the possibility of some sort of achievement to everyone.
Edward de Bono
It is historical continuity that maintains most assumptions, not repeated assessment of their validity.
Edward de Bono
A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
Edward de Bono
If you do not design the future, someone or something else will design it for you.
Edward de Bono
They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
Edward de Bono
Logic will never change emotion or perception.
Edward de Bono
It's not enough to rage against the lie.. you've got to replace it with the truth.
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Analysis is simplifying, breaking down things into parts, picking out strands and elements. Analysis is comparing unknown things with things that are known. Analysis also involves picking out relationships and putting them back together as a whole.
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I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn't have the established route to it.
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People should realize we're jerks just like them.
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There's a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don't have to think, you just have to get more information - gets very dangerous.
Edward de Bono
When the story of these times gets written, we want it to say that we did all we could, and it was more than anyone could have imagined.
Edward de Bono
The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.
Edward de Bono