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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.

Edward de Bono

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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Powerful
Focusing
Simple
Bothered
Process
Normally
Things
Willingness
Granted
Creativity
Source
Taken

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Happiness is for those who don't really need it. So I can live without happiness.
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A good design is not a democratic consensus.
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Simplicity before understanding is simplistic simplicity after understanding is simple.
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You cannot dig a hole in a different place by digging the same hole deeper
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Being right is not too difficult. Your choose your perception. You select your information. You leave out what does not suit you. You drag in some general-purpose value words. You throw in a sneer or two about the opposition, and you are a fine fellow who made a fine speech.
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A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
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Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
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Mock the devil, and he will flee from thee.
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The mind can only see what it is prepared to see.
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Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised and nurtured.
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Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.
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It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.
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They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
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Asking a question is the simplest way of focusing thinking...asking the right question may be the most important part of thinking.
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I think school is a place where thinking should be taught.
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The effective thinker treats arrogance as the major sin of thinking.
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On trade, our hypocrisy is at its most appalling. Trade reform isn't about charity, it's about justice, and this campaign, Trade Justice is an unstoppable idea.
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You can analyse the past, but you have to design the future
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