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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
Edward de Bono
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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Process
Normally
Things
Willingness
Granted
Creativity
Source
Taken
Powerful
Focusing
Simple
Bothered
More quotes by Edward de Bono
Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
Edward de Bono
Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
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Possibilities play a much bigger role in thinking than most people believe. Without possibilities you cannot make progress.
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Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
Edward de Bono
Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
Edward de Bono
If you wait for opportunities to occur, you will be one of the crowd.
Edward de Bono
It is well known that problem avoidance is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.
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Do we have the will to make poverty history?
Edward de Bono
Happiness is for those who don't really need it. So I can live without happiness.
Edward de Bono
A good design is not a democratic consensus.
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Complexity creates confusion, simplicity focus.
Edward de Bono
The mind can only see what it is prepared to see.
Edward de Bono
We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.
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Don't criticise a hypothesis, come up with a better one.
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Analysis is simplifying, breaking down things into parts, picking out strands and elements. Analysis is comparing unknown things with things that are known. Analysis also involves picking out relationships and putting them back together as a whole.
Edward de Bono
It's always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.
Edward de Bono
The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
Edward de Bono
Maybe the social value of truth is as a destination - so long as we do not assume we have arrived there.
Edward de Bono
What the joke displays is a switch in perception. This is important in changing the way we think.
Edward de Bono
