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The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
Edward de Bono
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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
People
Countless
Defend
Intellect
System
Quite
Enough
Real
Innovate
Always
Defended
More quotes by Edward de Bono
Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
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The quality of our thinking will determine the quality of our future
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The music that really turns me on is either running toward God or away from God. Both recognize the pivot, that God is at the center of the jaunt.
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What the joke displays is a switch in perception. This is important in changing the way we think.
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It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
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I think there is a danger with young people of being dependent in the sense that they don't acquire any identity or self-image of themselves as thinkers.
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The effective thinker treats arrogance as the major sin of thinking.
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Creativity makes life more fun and more interesting.
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Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
Edward de Bono
The vertical thinker says: 'I know what I am looking for.' The lateral thinker says: 'I am looking but I won't know what I am looking for until I have found it.'
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Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
Edward de Bono
Creativity gives the possibility of some sort of achievement to everyone.
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A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
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Possibilities play a much bigger role in thinking than most people believe. Without possibilities you cannot make progress.
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Lateral thinking... is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.
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Unhappiness is best defined as the difference between our talents and our expectations.
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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
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They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
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If you never change your mind, why have one?
Edward de Bono
America is not just a country, it's an idea.
Edward de Bono