Quote

My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.

Edward de Bono

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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Taught
Month
Four
Breaking
Fighting
Africa
Every
Fell
Time
Lessons
Thinking
South
Fights
Like
Among
Tribes
Months
Listened

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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
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You can analyse the past, but you have to design the future
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Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
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It is historical continuity that maintains most assumptions, not repeated assessment of their validity.
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This new meta-system is very much in favor of the self, but a self that is based on a proper sense of dignity, not on an inflated ego. A person who dare not admit he is wrong inflates his ego but weakens his self.
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It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
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Logic will never change emotion or perception.
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The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.
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You cannot dig a hole in a different place by digging the same hole deeper
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Western traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is a whole vast aspect of doing that has just been left out. Operacy is what keeps society going.
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Being right is not too difficult. Your choose your perception. You select your information. You leave out what does not suit you. You drag in some general-purpose value words. You throw in a sneer or two about the opposition, and you are a fine fellow who made a fine speech.
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We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.
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There is no doubt that creativity is the most important human resource of all.
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You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
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Creativity makes life more fun and more interesting.
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Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
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We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
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Creativity gives the possibility of some sort of achievement to everyone.
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