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Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.

Edward de Bono

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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Mind
Humor
Probably
Actually
Fact
Facts
Commodity
Reason
Cheap
Human
Characteristics
Humans
Significant

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When the story of these times gets written, we want it to say that we did all we could, and it was more than anyone could have imagined.
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There is no doubt that creativity is the most important human resource of all.
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You can't dig a different hole by digging the same one deeper.
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Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
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Complexity means distracted effort. Simplicity means focused effort.
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Possibilities play a much bigger role in thinking than most people believe. Without possibilities you cannot make progress.
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A good design is not a democratic consensus.
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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
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A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.
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An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
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Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.
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An idea that is developed and put into action is more important than an idea that exists only as an idea.
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
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I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn't have the established route to it.
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Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
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I think school is a place where thinking should be taught.
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Logic will never change emotion or perception.
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Being right is not too difficult. Your choose your perception. You select your information. You leave out what does not suit you. You drag in some general-purpose value words. You throw in a sneer or two about the opposition, and you are a fine fellow who made a fine speech.
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