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Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.

Edward de Bono

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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Reason
Cheap
Human
Characteristics
Humans
Significant
Mind
Humor
Probably
Actually
Fact
Facts
Commodity

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Complexity means distracted effort. Simplicity means focused effort.
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The quality of our thinking will determine the quality of our future
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It is historical continuity that maintains most assumptions, not repeated assessment of their validity.
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Explaining belief has alwayas been difficult. How do you explain a love and a logic at the heart of the universe when the world is so out of whack? Explaining faith is impossible - vision over visibility - instinct over intellect - a songwriter plays a chore with the faith that he will hear the next one in his head.
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Creativity makes life more fun and more interesting.
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You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
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Don't criticise a hypothesis, come up with a better one.
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We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.
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Lateral thinking... is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.
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Do we have the will to make poverty history?
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A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
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Simplicity before understanding is simplistic simplicity after understanding is simple.
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I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn't have the established route to it.
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A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
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Asking a question is the simplest way of focusing thinking...asking the right question may be the most important part of thinking.
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The effective thinker treats arrogance as the major sin of thinking.
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Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
Edward de Bono
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An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
Edward de Bono