Quote

Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.

Edward de Bono

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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Way
Action
Looked
Thinking
Another
Creativity
Certain
Longer
Change
Views
Problem
Attitude
Psychology
May
Courses
Exists
Right
Course
Solutions
Sometimes
Situation
Obvious

More quotes by Edward de Bono

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You can't dig a different hole by digging the same one deeper.
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The vertical thinker says: 'I know what I am looking for.' The lateral thinker says: 'I am looking but I won't know what I am looking for until I have found it.'
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A good design is not a democratic consensus.
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Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
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The winner is the chef who takes the same ingredients as everyone else and produces the best results.
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On trade, our hypocrisy is at its most appalling. Trade reform isn't about charity, it's about justice, and this campaign, Trade Justice is an unstoppable idea.
Edward de Bono
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It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.
Edward de Bono
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I know it aches, how your heart it breaks. You can only take so much. Walk on.
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Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
Edward de Bono
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Western traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is a whole vast aspect of doing that has just been left out. Operacy is what keeps society going.
Edward de Bono
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
Edward de Bono
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Lateral thinking... is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.
Edward de Bono
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Do we have the will to make poverty history?
Edward de Bono
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There is no doubt that creativity is the most important human resource of all.
Edward de Bono
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Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.
Edward de Bono
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I think there is a danger with young people of being dependent in the sense that they don't acquire any identity or self-image of themselves as thinkers.
Edward de Bono
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Effectiveness without values is a tool without a purpose.
Edward de Bono
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America is not just a country, it's an idea.
Edward de Bono
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
Edward de Bono
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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
Edward de Bono