Quote

Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.

Edward de Bono

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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Way
Action
Looked
Thinking
Another
Creativity
Certain
Longer
Change
Views
Problem
Attitude
Psychology
May
Courses
Exists
Right
Course
Solutions
Sometimes
Situation
Obvious

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If you wait for opportunities to occur, you will be one of the crowd.
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The vertical thinker says: 'I know what I am looking for.' The lateral thinker says: 'I am looking but I won't know what I am looking for until I have found it.'
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The winner is the chef who takes the same ingredients as everyone else and produces the best results.
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Creativity makes life more fun and more interesting.
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It is well known that problem avoidance is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.
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You cannot dig a hole in a different place by digging the same hole deeper
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Unhappiness is best defined as the difference between our talents and our expectations.
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Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.
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The music that really turns me on is either running toward God or away from God. Both recognize the pivot, that God is at the center of the jaunt.
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Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
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A good design is not a democratic consensus.
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
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Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent.
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We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
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A person who knows all the answers, has an opinion on everything, has a certainty backed up by rational argument, has very little possibility of further progress. Such a person is unlikely to walk away from a discussion with anything more than a reaffirmation of how right he or she has been all along.
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Simplicity before understanding is simplistic simplicity after understanding is simple.
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I'm tired of dreaming. I'm into doing at the moment. It's, like, let's only have goals that we can go after.
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The concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. Rejection is the basis of logical thinking.
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They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
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