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What the joke displays is a switch in perception. This is important in changing the way we think.
Edward de Bono
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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Thinking
Display
Joke
Changing
Perception
Jokes
Important
Way
Displays
Think
Switch
More quotes by Edward de Bono
There is no doubt that creativity is the most important human resource of all.
Edward de Bono
We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.
Edward de Bono
Possibilities play a much bigger role in thinking than most people believe. Without possibilities you cannot make progress.
Edward de Bono
I'm tired of dreaming. I'm into doing at the moment. It's, like, let's only have goals that we can go after.
Edward de Bono
Explaining belief has alwayas been difficult. How do you explain a love and a logic at the heart of the universe when the world is so out of whack? Explaining faith is impossible - vision over visibility - instinct over intellect - a songwriter plays a chore with the faith that he will hear the next one in his head.
Edward de Bono
Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
Edward de Bono
I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn't have the established route to it.
Edward de Bono
Analysis is simplifying, breaking down things into parts, picking out strands and elements. Analysis is comparing unknown things with things that are known. Analysis also involves picking out relationships and putting them back together as a whole.
Edward de Bono
Child mortality since 2000 is down by 2.65 million a year. That's a rate of 7,256 children's lives saved each day. ... It drives me nuts that most people don't seem to know this news.
Edward de Bono
The winner is the chef who takes the same ingredients as everyone else and produces the best results.
Edward de Bono
Lateral thinking... is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.
Edward de Bono
This is not about charity, it's about justice... The war against terror is bound up in the war against poverty - I didn't say that, Colin Powell said that . . .
Edward de Bono
Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
Edward de Bono
Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
Edward de Bono
It's not enough to rage against the lie.. you've got to replace it with the truth.
Edward de Bono
Happiness is for those who don't really need it. So I can live without happiness.
Edward de Bono
If you do not design the future, someone or something else will design it for you.
Edward de Bono
The concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. Rejection is the basis of logical thinking.
Edward de Bono
A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
Edward de Bono
It wouldn't cost too much to change the rules of trade so that poor countries can work their way out of poverty. But the world's leaders won't act unless they hear enough people telling them. And every day they fail to act, thousands of people die because they can't afford the basics of survival.
Edward de Bono