Quote

What the joke displays is a switch in perception. This is important in changing the way we think.

Edward de Bono

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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Jokes
Important
Way
Displays
Think
Switch
Thinking
Display
Joke
Changing
Perception

More quotes by Edward de Bono

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Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
Edward de Bono
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When the story of these times gets written, we want it to say that we did all we could, and it was more than anyone could have imagined.
Edward de Bono
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
Edward de Bono
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You cannot look in a new direction by looking harder in the same direction.
Edward de Bono
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If you never change your mind, why have one?
Edward de Bono
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Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
Edward de Bono
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It wouldn't cost too much to change the rules of trade so that poor countries can work their way out of poverty. But the world's leaders won't act unless they hear enough people telling them. And every day they fail to act, thousands of people die because they can't afford the basics of survival.
Edward de Bono
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A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
Edward de Bono
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The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
Edward de Bono
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You can analyse the past, but you have to design the future
Edward de Bono
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Explaining belief has alwayas been difficult. How do you explain a love and a logic at the heart of the universe when the world is so out of whack? Explaining faith is impossible - vision over visibility - instinct over intellect - a songwriter plays a chore with the faith that he will hear the next one in his head.
Edward de Bono
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We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
Edward de Bono
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Creativity gives the possibility of some sort of achievement to everyone.
Edward de Bono
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Unhappiness is best defined as the difference between our talents and our expectations.
Edward de Bono
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You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
Edward de Bono
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Possibilities play a much bigger role in thinking than most people believe. Without possibilities you cannot make progress.
Edward de Bono
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You can't dig a different hole by digging the same one deeper.
Edward de Bono
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If you do not design the future, someone or something else will design it for you.
Edward de Bono
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The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.
Edward de Bono
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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
Edward de Bono