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We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.

Edward de Bono

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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Needs
Creativity
Particular
Imagination
Break
Structures
Free
Sequence
Experience
Temporary
Order
Intuition
Need
Structure

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Possibilities play a much bigger role in thinking than most people believe. Without possibilities you cannot make progress.
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Asking a question is the simplest way of focusing thinking...asking the right question may be the most important part of thinking.
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On trade, our hypocrisy is at its most appalling. Trade reform isn't about charity, it's about justice, and this campaign, Trade Justice is an unstoppable idea.
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People should realize we're jerks just like them.
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What the joke displays is a switch in perception. This is important in changing the way we think.
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It's not enough to rage against the lie.. you've got to replace it with the truth.
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It's always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.
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Being right is not too difficult. Your choose your perception. You select your information. You leave out what does not suit you. You drag in some general-purpose value words. You throw in a sneer or two about the opposition, and you are a fine fellow who made a fine speech.
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The quality of our thinking will determine the quality of our future
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If you never change your mind, why have one?
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Creativity gives the possibility of some sort of achievement to everyone.
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An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
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Happiness is for those who don't really need it. So I can live without happiness.
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Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
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The winner is the chef who takes the same ingredients as everyone else and produces the best results.
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A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
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I think school is a place where thinking should be taught.
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It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
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The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
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Effectiveness without values is a tool without a purpose.
Edward de Bono