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We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.

Edward de Bono

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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Experience
Temporary
Order
Intuition
Need
Structure
Needs
Creativity
Particular
Imagination
Break
Structures
Free
Sequence

More quotes by Edward de Bono

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Being right is not too difficult. Your choose your perception. You select your information. You leave out what does not suit you. You drag in some general-purpose value words. You throw in a sneer or two about the opposition, and you are a fine fellow who made a fine speech.
Edward de Bono
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Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
Edward de Bono
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The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
Edward de Bono
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
Edward de Bono
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You can analyse the past, but you have to design the future
Edward de Bono
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Effectiveness without values is a tool without a purpose.
Edward de Bono
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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
Edward de Bono
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
Edward de Bono
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Maybe the social value of truth is as a destination - so long as we do not assume we have arrived there.
Edward de Bono
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You cannot dig a hole in a different place by digging the same hole deeper
Edward de Bono
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Logic will never change emotion or perception.
Edward de Bono
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If you do not design the future, someone or something else will design it for you.
Edward de Bono
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An idea that is developed and put into action is more important than an idea that exists only as an idea.
Edward de Bono
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Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
Edward de Bono
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Lateral thinking... is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.
Edward de Bono
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Unhappiness is best defined as the difference between our talents and our expectations.
Edward de Bono
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A good design is not a democratic consensus.
Edward de Bono
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On trade, our hypocrisy is at its most appalling. Trade reform isn't about charity, it's about justice, and this campaign, Trade Justice is an unstoppable idea.
Edward de Bono
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Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
Edward de Bono
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A person who knows all the answers, has an opinion on everything, has a certainty backed up by rational argument, has very little possibility of further progress. Such a person is unlikely to walk away from a discussion with anything more than a reaffirmation of how right he or she has been all along.
Edward de Bono