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The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
Edward de Bono
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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
World
Useful
Models
Learning
Knowledge
Purpose
Analyze
Use
Describe
Science
Allows
Make
Model
More quotes by Edward de Bono
Lateral thinking... is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.
Edward de Bono
I know it aches, how your heart it breaks. You can only take so much. Walk on.
Edward de Bono
A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
Edward de Bono
An idea that is developed and put into action is more important than an idea that exists only as an idea.
Edward de Bono
Complexity creates confusion, simplicity focus.
Edward de Bono
The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
Edward de Bono
Possibilities play a much bigger role in thinking than most people believe. Without possibilities you cannot make progress.
Edward de Bono
The concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. Rejection is the basis of logical thinking.
Edward de Bono
We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.
Edward de Bono
As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
Edward de Bono
If you do not design the future, someone or something else will design it for you.
Edward de Bono
This is not about charity, it's about justice... The war against terror is bound up in the war against poverty - I didn't say that, Colin Powell said that . . .
Edward de Bono
Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
Edward de Bono
Creativity makes life more fun and more interesting.
Edward de Bono
Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
Edward de Bono
Unhappiness is best defined as the difference between our talents and our expectations.
Edward de Bono
Analysis is simplifying, breaking down things into parts, picking out strands and elements. Analysis is comparing unknown things with things that are known. Analysis also involves picking out relationships and putting them back together as a whole.
Edward de Bono
America is not just a country, it's an idea.
Edward de Bono
On trade, our hypocrisy is at its most appalling. Trade reform isn't about charity, it's about justice, and this campaign, Trade Justice is an unstoppable idea.
Edward de Bono
Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
Edward de Bono