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In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.
Edward de Bono
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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Sense
Frozen
Moments
Perception
Better
Continue
Writing
Ignorance
Encyclopedias
Moment
Encyclopedia
Words
Perceptions
Use
Freeze
History
Insist
More quotes by Edward de Bono
We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
Edward de Bono
Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
Edward de Bono
I'm tired of dreaming. I'm into doing at the moment. It's, like, let's only have goals that we can go after.
Edward de Bono
Unhappiness is best defined as the difference between our talents and our expectations.
Edward de Bono
Complexity creates confusion, simplicity focus.
Edward de Bono
Lateral thinking... is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.
Edward de Bono
Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
Edward de Bono
You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
Edward de Bono
Effectiveness without values is a tool without a purpose.
Edward de Bono
The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
Edward de Bono
It's not enough to rage against the lie.. you've got to replace it with the truth.
Edward de Bono
Logic will never change emotion or perception.
Edward de Bono
Creativity makes life more fun and more interesting.
Edward de Bono
If you never change your mind, why have one?
Edward de Bono
America is not just a country, it's an idea.
Edward de Bono
The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
Edward de Bono
People should realize we're jerks just like them.
Edward de Bono
Don't criticise a hypothesis, come up with a better one.
Edward de Bono
The effective thinker treats arrogance as the major sin of thinking.
Edward de Bono
Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
Edward de Bono