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Logic will never change emotion or perception.
Edward de Bono
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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Emotion
Change
Never
Logic
Perception
More quotes by Edward de Bono
Don't criticise a hypothesis, come up with a better one.
Edward de Bono
Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised and nurtured.
Edward de Bono
When the story of these times gets written, we want it to say that we did all we could, and it was more than anyone could have imagined.
Edward de Bono
Critical thinking does seem a superior sort of thinking because it seems as though the critic is actually going beyond the scope of what is being criticized in order to criticize it. That is only rarely a true assumption because, most often, the critic will seize on some little aspect that he or she understands and tackle only that.
Edward de Bono
It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
Edward de Bono
Happiness is for those who don't really need it. So I can live without happiness.
Edward de Bono
A person who knows all the answers, has an opinion on everything, has a certainty backed up by rational argument, has very little possibility of further progress. Such a person is unlikely to walk away from a discussion with anything more than a reaffirmation of how right he or she has been all along.
Edward de Bono
You can analyse the past, but you have to design the future
Edward de Bono
Creativity gives the possibility of some sort of achievement to everyone.
Edward de Bono
The mind can only see what it is prepared to see.
Edward de Bono
The music that really turns me on is either running toward God or away from God. Both recognize the pivot, that God is at the center of the jaunt.
Edward de Bono
A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
Edward de Bono
You can't dig a different hole by digging the same one deeper.
Edward de Bono
America is not just a country, it's an idea.
Edward de Bono
You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
Edward de Bono
I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn't have the established route to it.
Edward de Bono
The vertical thinker says: 'I know what I am looking for.' The lateral thinker says: 'I am looking but I won't know what I am looking for until I have found it.'
Edward de Bono
We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.
Edward de Bono
Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
Edward de Bono
Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
Edward de Bono