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Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.

Edward de Bono

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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Ideas
Totally
Many
Prepared
Analyze
Almost
Graduates
Giving
Belief
Executives
Mind
Wrong
Unfortunately
Believe
Business
Scientists
School
Data
Give
Scientist

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I know it aches, how your heart it breaks. You can only take so much. Walk on.
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Creativity gives the possibility of some sort of achievement to everyone.
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You can't dig a different hole by digging the same one deeper.
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Complexity means distracted effort. Simplicity means focused effort.
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You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
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Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
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Don't criticise a hypothesis, come up with a better one.
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Asking a question is the simplest way of focusing thinking...asking the right question may be the most important part of thinking.
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Maybe the social value of truth is as a destination - so long as we do not assume we have arrived there.
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This new meta-system is very much in favor of the self, but a self that is based on a proper sense of dignity, not on an inflated ego. A person who dare not admit he is wrong inflates his ego but weakens his self.
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A good design is not a democratic consensus.
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You cannot look in a new direction by looking harder in the same direction.
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Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
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We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.
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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
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A person who knows all the answers, has an opinion on everything, has a certainty backed up by rational argument, has very little possibility of further progress. Such a person is unlikely to walk away from a discussion with anything more than a reaffirmation of how right he or she has been all along.
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There's a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don't have to think, you just have to get more information - gets very dangerous.
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The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
Edward de Bono