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Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
Edward de Bono
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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Believe
Wrong
Unfortunately
Business
Scientists
School
Data
Give
Scientist
Ideas
Totally
Many
Prepared
Analyze
Giving
Almost
Graduates
Mind
Belief
Executives
More quotes by Edward de Bono
Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
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Complexity creates confusion, simplicity focus.
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Simplicity before understanding is simplistic simplicity after understanding is simple.
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I think school is a place where thinking should be taught.
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America is not just a country, it's an idea.
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Possibilities play a much bigger role in thinking than most people believe. Without possibilities you cannot make progress.
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The music that really turns me on is either running toward God or away from God. Both recognize the pivot, that God is at the center of the jaunt.
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Lateral thinking... is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.
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A good design is not a democratic consensus.
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The winner is the chef who takes the same ingredients as everyone else and produces the best results.
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Asking a question is the simplest way of focusing thinking...asking the right question may be the most important part of thinking.
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
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You can't dig a different hole by digging the same one deeper.
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Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
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Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
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The mind can only see what it is prepared to see.
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Happiness is for those who don't really need it. So I can live without happiness.
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If you wait for opportunities to occur, you will be one of the crowd.
Edward de Bono
Being right is not too difficult. Your choose your perception. You select your information. You leave out what does not suit you. You drag in some general-purpose value words. You throw in a sneer or two about the opposition, and you are a fine fellow who made a fine speech.
Edward de Bono