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Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
Edward de Bono
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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Many
Prepared
Analyze
Giving
Almost
Graduates
Mind
Belief
Executives
Believe
Wrong
Unfortunately
Business
Scientists
School
Data
Give
Scientist
Ideas
Totally
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Do we have the will to make poverty history?
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A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
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Creativity makes life more fun and more interesting.
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A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.
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Maybe the social value of truth is as a destination - so long as we do not assume we have arrived there.
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A good design is not a democratic consensus.
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I know it aches, how your heart it breaks. You can only take so much. Walk on.
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Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
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In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.
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I think there is a danger with young people of being dependent in the sense that they don't acquire any identity or self-image of themselves as thinkers.
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If you do not design the future, someone or something else will design it for you.
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An idea that is developed and put into action is more important than an idea that exists only as an idea.
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People should realize we're jerks just like them.
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You can analyse the past, but you have to design the future
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I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn't have the established route to it.
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
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A person who knows all the answers, has an opinion on everything, has a certainty backed up by rational argument, has very little possibility of further progress. Such a person is unlikely to walk away from a discussion with anything more than a reaffirmation of how right he or she has been all along.
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It's always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.
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The vertical thinker says: 'I know what I am looking for.' The lateral thinker says: 'I am looking but I won't know what I am looking for until I have found it.'
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The concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. Rejection is the basis of logical thinking.
Edward de Bono
