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Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
Edward de Bono
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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Giving
Almost
Graduates
Mind
Belief
Executives
Believe
Wrong
Unfortunately
Business
Scientists
School
Data
Give
Scientist
Ideas
Totally
Many
Prepared
Analyze
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
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Complexity means distracted effort. Simplicity means focused effort.
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Possibilities play a much bigger role in thinking than most people believe. Without possibilities you cannot make progress.
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The quality of our thinking will determine the quality of our future
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A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
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We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
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There's a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don't have to think, you just have to get more information - gets very dangerous.
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America is not just a country, it's an idea.
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Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
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An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
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To me, a faith in Jesus Christ that is not aligned with the poor ... it's nothing.
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Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.
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I know it aches, how your heart it breaks. You can only take so much. Walk on.
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A good design is not a democratic consensus.
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Language is the biggest barrier to human progress because language is an encyclopedia of ignorance. Old perceptions are frozen into language and force us to look at the world in an old fashioned way.
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If you never change your mind, why have one?
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You can analyse the past, but you have to design the future
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There is no doubt that creativity is the most important human resource of all.
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It is historical continuity that maintains most assumptions, not repeated assessment of their validity.
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When the story of these times gets written, we want it to say that we did all we could, and it was more than anyone could have imagined.
Edward de Bono
