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Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
Edward de Bono
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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Mind
Belief
Executives
Believe
Wrong
Unfortunately
Business
Scientists
School
Data
Give
Scientist
Ideas
Totally
Many
Prepared
Analyze
Giving
Almost
Graduates
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Creativity makes life more fun and more interesting.
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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
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The music that really turns me on is either running toward God or away from God. Both recognize the pivot, that God is at the center of the jaunt.
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Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.
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It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.
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Creativity gives the possibility of some sort of achievement to everyone.
Edward de Bono
Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
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A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
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Complexity means distracted effort. Simplicity means focused effort.
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It's not enough to rage against the lie.. you've got to replace it with the truth.
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We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
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Simplicity before understanding is simplistic simplicity after understanding is simple.
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The quality of our thinking will determine the quality of our future
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If you never change your mind, why have one?
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Do we have the will to make poverty history?
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A person who knows all the answers, has an opinion on everything, has a certainty backed up by rational argument, has very little possibility of further progress. Such a person is unlikely to walk away from a discussion with anything more than a reaffirmation of how right he or she has been all along.
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I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn't have the established route to it.
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The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.
Edward de Bono
