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Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
Edward de Bono
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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Wrong
Unfortunately
Believe
Business
Scientists
School
Data
Give
Scientist
Ideas
Totally
Prepared
Analyze
Many
Almost
Graduates
Giving
Belief
Executives
Mind
More quotes by Edward de Bono
A person who knows all the answers, has an opinion on everything, has a certainty backed up by rational argument, has very little possibility of further progress. Such a person is unlikely to walk away from a discussion with anything more than a reaffirmation of how right he or she has been all along.
Edward de Bono
Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
Edward de Bono
You cannot look in a new direction by looking harder in the same direction.
Edward de Bono
When the story of these times gets written, we want it to say that we did all we could, and it was more than anyone could have imagined.
Edward de Bono
Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
Edward de Bono
If you wait for opportunities to occur, you will be one of the crowd.
Edward de Bono
It's not enough to rage against the lie.. you've got to replace it with the truth.
Edward de Bono
We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.
Edward de Bono
There is no doubt that creativity is the most important human resource of all.
Edward de Bono
Don't criticise a hypothesis, come up with a better one.
Edward de Bono
Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.
Edward de Bono
I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn't have the established route to it.
Edward de Bono
The vertical thinker says: 'I know what I am looking for.' The lateral thinker says: 'I am looking but I won't know what I am looking for until I have found it.'
Edward de Bono
Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
Edward de Bono
If you never change your mind, why have one?
Edward de Bono
A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
Edward de Bono
Complexity means distracted effort. Simplicity means focused effort.
Edward de Bono
It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.
Edward de Bono
Maybe the social value of truth is as a destination - so long as we do not assume we have arrived there.
Edward de Bono
Complexity creates confusion, simplicity focus.
Edward de Bono