Quote

The most puzzling thing about TV is the steady advance of the sponsor across the line that has always separated news from promotion, entertainment from merchandising. The advertiser has assumed the role of originator, and the performer has gradually been eased into the role of peddler.

E. B. White

Change background

T
T
T

Change font

TAGS & TOPICS

E. B. White
Age: 86 †
Born: 1899
Born: July 11
Died: 1985
Died: October 1
Editor
Essayist
Journalist
Novelist
Poet
Screenwriter
Writer
Mount Vernon
New York
Elwyn Brooks White
E.B. White
Media
Advance
Advertisers
Lines
Steady
Sponsors
Peddler
Thing
Entertainment
Performer
Advertiser
Always
Across
Assumed
Originator
Role
Separated
Eased
Line
Promotion
Merchandising
News
Gradually
Sponsor
Roles
Performers
Puzzling

More quotes by E. B. White

Image
Stuart rose from the ditch, climbed into his car, and started up the road that led toward the north...As he peeked ahead into the great land that stretched before him, the way seemed long. But the sky was bright, and he somehow felt he was headed in the right direction.
E. B. White
Image
The main thing I try to do is write as clearly as I can. I rewrite a good deal to make it clear.
E. B. White
Image
By helping you, perhaps I was trying to lift up my life a trifle. Heaven knows anyone's life can stand a little of that.
E. B. White
Image
The whole duty of a writer is to please and satisfy himself, and the true writer always plays to an audience of one.
E. B. White
Image
A writer should tend to lift people up, not lower them down.
E. B. White
Image
But we have received a sign, Edith - a mysterious sign. A miracle has happened on this farm... in the middle of the web there were the words 'Some Pig'... we have no ordinary pig. Well, said Mrs. Zuckerman, it seems to me you're a little off. It seems to me we have no ordinary spider.
E. B. White
Image
You have been my friends. That in itself is a tremendous thing.
E. B. White
Image
In every queen there's a touch of floozy.
E. B. White
Image
A poem compresses much in a small space and adds music, thus heightening its meaning.
E. B. White
Image
Diplomacy is the lowest form of politeness because it misquotes the greatest number of people. A nation, like an individual, if it has anything to say, should simply say it.
E. B. White
Image
Just to live in the country is a full-time job. You don't have to do anything. The idle pursuit of making a living is pushed to one side, where it belongs, in favor of living itself, a task of such immediacy, variety, beauty, and excitement that one is powerless to resist its wild embrace.
E. B. White
Image
Although there is no substitute for merit in writing, clarity comes closest to being one.
E. B. White
Image
The living language is like a cowpath: it is the creation of the cows themselves, who, having created it, follow it or depart from it according to their whims or their needs. From daily use, the path undergoes change. A cow is under no obligation to stay
E. B. White
Image
There is a period near the beginning of every man's life when he has little to cling to except his unmanageable dream, little to support him except good health, and nowhere to go but all over the place.
E. B. White
Image
English usage is sometimes more than mere taste, judgment and education - sometimes it's sheer luck, like getting across the street.
E. B. White
Image
Not even a collapsing world looks dark to a man who is about to make his fortune.
E. B. White
Image
Luck is not something you can mention in the presence of self-made men.
E. B. White
Image
It is not often that someone comes along who is a true friend and a good writer.
E. B. White
Image
As in the sexual experience, there are never more than two persons present in the act of reading-the writer, who is the impregnator, and the reader, who is the resspondent. This gives the experience of reading a sublimity and power unequalled by any other form of communication.
E. B. White
Image
The vision of milk and honey, it comes and goes. But the odor of cooking goes on forever.
E. B. White