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I understand Windows as well as most technical-support personnel. I can edit a config.sys file and delete bad lines in an autoexec.bat with the best of them. I can partition a hard drive in FAT32 But why would I want to?

Douglas Rushkoff

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Douglas Rushkoff
Age: 63
Born: 1961
Born: February 18
Journalist
Writer
New York City
New York
Wells
Windows
Delete
Well
Technical
Partition
Hard
Drive
Personnel
Would
Window
File
Lines
Edit
Support
Edits
Understand
Files
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More quotes by Douglas Rushkoff

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Digital technology is both arousing and distancing. We don't look at the users on the other side as people. They aren't - they're just usernames, Facebook photos and Twitter handles.
Douglas Rushkoff
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Removed from 'Gmail' doesn't necessarily mean removed from all Google servers. In fact, your old emails are the data set from which Google models our behaviors - the real product it is offering its advertisers.
Douglas Rushkoff
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Like most early enthusiasts, I always thought the way the Internet encouraged multitasking made users less vulnerable to manipulation, while simultaneously exploiting even more of our brain's capacity than before. Apparently not.
Douglas Rushkoff
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When digital culture first came along, it was supposed to create more time, by allowing us to shift time around. Somehow instead we've strapped devices to ourselves that ping us all the time.
Douglas Rushkoff
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In the digital universe, our personal history and its sense of narrative is succeeded by our social networking profile - a snapshot of the current moment. The information itself - our social graph of friends and likes - is a product being sold to market researchers in order to better predict and guide our futures.
Douglas Rushkoff
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We each create a story - a narritive, a picture, an allegory, a model - for what's going on in the universe. And then we fight - sometimes to the death - to make others believe in that model, or to be able to keep believing in it ourselves. In other words, we try to erase contradictory evidence to that model.
Douglas Rushkoff
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The industrial age was not about craftspeople trading peer to peer. It was about stopping that. You weren't supposed to be a craftsperson, you were supposed to be an employee.
Douglas Rushkoff
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I feel like Hollywood would rather end the emerging, bottom-up creative culture than let it happen.
Douglas Rushkoff
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Most of us still haven't grasped the fact that everything we commit to the digital space - not just our public blogs and broadcast tweets, but every private text message, email, and voicemail is likely to be stored and accessible. Forever.
Douglas Rushkoff
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... we're moving into an era when we will define ourselves more by the technologies we refuse than the ones we accept.
Douglas Rushkoff
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We are looking at a society increasingly dependent on machines, yet decreasingly capable of making or even using them effectively.
Douglas Rushkoff
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It feels as if ever since the iPhone was released, the Macintosh computer has become just another leverage point in this other operating system's marketing plan.
Douglas Rushkoff
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Your email inbox is a bit like a Las Vegas roulette machine. You know, you just check it and check it, and every once in a while there's some juicy little tidbit of reward, like the three quarters that pop down on a one-armed bandit. And that keeps you coming back for more.
Douglas Rushkoff
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No matter how invasive the technologies at their disposal, marketers and pollsters never come to terms with the living process through which people choose products or candidates they are looking at what people just bought or thought, and making calculations based on that after-the-fact data.
Douglas Rushkoff
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Facebook's successor will no doubt provide an easy migration utility through which you can bring all your so-called friends with you, if you even want to.
Douglas Rushkoff
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The new Zune may not be an iPod killer, but it does offer a clean interface, great industrial design, HD radio, and a subscription model for music, making it significantly less expensive for big users.
Douglas Rushkoff
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Digital media are biased toward replication and storage. Our digital photos practically upload and post themselves on Facebook, and our most deleted e-mails tend to resurface when we least expect it. Yes, everything you do in the digital realm may as well be broadcast on prime-time television and chiseled on the side of the Parthenon.
Douglas Rushkoff
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Most Internet business theorists are really looking at preserving the necks of giant, Fortune 500 companies, rather than promoting the digital, peer-to-peer economy that actually wants to happen.
Douglas Rushkoff
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I went to Cal Arts and AFI, and I worked on 'Bonfire Of The Vanities.' I got this grant from the Academy to be Brian De Palma's apprentice director. And it was such a harrowing, disillusioning, awful experience.
Douglas Rushkoff
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The outsourcing of our memory to machines expands the amount of data to which we have access, but degrades our brain’s own ability to remember things.
Douglas Rushkoff