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Most Internet business theorists are really looking at preserving the necks of giant, Fortune 500 companies, rather than promoting the digital, peer-to-peer economy that actually wants to happen.

Douglas Rushkoff

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Douglas Rushkoff
Age: 63
Born: 1961
Born: February 18
Journalist
Writer
New York City
New York
Happen
Necks
Company
Giants
Looking
Digital
Theorists
Actually
Companies
Peer
Rather
Fortune
Preserving
Business
Internet
Promoting
Happens
Wants
Peers
Really
Economy
Giant

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Digital technology is both arousing and distancing. We don't look at the users on the other side as people. They aren't - they're just usernames, Facebook photos and Twitter handles.
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On Facebook, your past comes into your present when someone from your second grade class suddenly pops up to send you a message, and your future is being manipulated by what Facebook knows to put in front of you next.
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Your email inbox is a bit like a Las Vegas roulette machine. You know, you just check it and check it, and every once in a while there's some juicy little tidbit of reward, like the three quarters that pop down on a one-armed bandit. And that keeps you coming back for more.
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Microsoft's new OS, Windows 7, may finally be a worthy successor to XP, eliminating the clutter of Vista and letting users get to what they want to use without the fuss. All this, while remaining compatible with their IT departments' demands for scalability and custom implementations.
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Like most early enthusiasts, I always thought the way the Internet encouraged multitasking made users less vulnerable to manipulation, while simultaneously exploiting even more of our brain's capacity than before. Apparently not.
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Facebook has never been merely a social platform. Rather, it exploits our social interactions the way a Tupperware party does. Facebook does not exist to help us make friends, but to turn our network of connections, brand preferences and activities over time - our 'social graphs' - into money for others.
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Mobile notifications put people in a state of perpetual emergency interruption - similar to what 911 operators and air traffic controllers experienced back in the '70s and '80s.
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If the clockwork universe equated the human body with the mechanics of the clock, the digital universe now equates human consciousness with the processing of the computer. We joke that things don't compute, that we need a reboot, or that our memory has been wiped.
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Everyone knows, or should know, that everything we type on our computers or say into our cell phones is being disseminated throughout the datasphere. And most of it is recorded and parsed by big data servers. Why do you think Gmail and Facebook are free? You think they're corporate gifts? We pay with our data.
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Fantasy sports went a long way toward developing the sabermetrics formulas used not only by oddsmakers but general managers in hiring players. So the amateur fantasists ended up creating some of the algorithms that Oakland GM Billy Bean's statisticians used to win games with less salary money available for star players.
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Unfortunately, for the vast majority of us, a vast majority of the time, we surrender our true autonomy to this illusion of agency. I'm as guilty as anybody, and I write about it in a book. I'm not condemning anybody.
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In the emerging, highly programmed landscape ahead, you will either create the software or you will be the software. It's really that simple: Program, or be programmed. Choose the former, and you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make.
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Most of us still haven't grasped the fact that everything we commit to the digital space - not just our public blogs and broadcast tweets, but every private text message, email, and voicemail is likely to be stored and accessible. Forever.
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We are looking at a society increasingly dependent on machines, yet decreasingly capable of making or even using them effectively.
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By turning every Yahoo search box into a Bing box, Microsoft may have bought itself the exposure it needs to be the next Google.
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In the digital universe, our personal history and its sense of narrative is succeeded by our social networking profile - a snapshot of the current moment. The information itself - our social graph of friends and likes - is a product being sold to market researchers in order to better predict and guide our futures.
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I don't think tablets are where we should be focused. But I do think they could end up being an efficient way of delivering textbooks. They're just not really that, yet. There's all sorts of poisons and mined minerals and carnage that goes on to make a tablet. Way more than to print a book. Or a bunch of books.
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We do not live in an economy, we live in a Ponzi scheme.
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Like the diminishing beauty returns for a facially paralyzed Botox addict, the more forcefully we attempt to stop the passage of time, the less available we are to the very moment we seek to preserve.
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