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With the DVR, I was mostly writing about it as a good thing in giving us the choice of when and how to watch things. But there's what we lose in the bargain, which is the collective spectacle. 'Did you see Jay Leno last night?'

Douglas Rushkoff

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Douglas Rushkoff
Age: 63
Born: 1961
Born: February 18
Journalist
Writer
New York City
New York
Last
Mostly
Night
Choice
Giving
Watches
Leno
Writing
Watch
Bargain
Thing
Lose
Spectacle
Good
Loses
Bargains
Things
Choices
Collectives
Lasts
Collective

More quotes by Douglas Rushkoff

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Mobile notifications put people in a state of perpetual emergency interruption - similar to what 911 operators and air traffic controllers experienced back in the '70s and '80s.
Douglas Rushkoff
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While Google has given away pretty much everything it has to offer - from search and maps to email and apps - this has always been part of its greater revenue model: the pennies per placement it gets for seeding the entire Google universe of search and services with ever more targeted advertising.
Douglas Rushkoff
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As a professional journalist who nonetheless champions a 'people's' Internet, I am happy to compete against the thousands of amateur bloggers out there reporting and commenting on the same stories I do.
Douglas Rushkoff
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In the emerging, highly programmed landscape ahead, you will either create the software or you will be the software. It's really that simple: Program, or be programmed. Choose the former, and you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make.
Douglas Rushkoff
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Fantasy sports went a long way toward developing the sabermetrics formulas used not only by oddsmakers but general managers in hiring players. So the amateur fantasists ended up creating some of the algorithms that Oakland GM Billy Bean's statisticians used to win games with less salary money available for star players.
Douglas Rushkoff
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Microsoft's new OS, Windows 7, may finally be a worthy successor to XP, eliminating the clutter of Vista and letting users get to what they want to use without the fuss. All this, while remaining compatible with their IT departments' demands for scalability and custom implementations.
Douglas Rushkoff
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Social media is itself as temporary as any social gathering, nightclub or party. It's the people that matter, not the venue. So when the trend leaders of one social niche or another decide the place everyone is socializing has lost its luster or, more important, its exclusivity, they move on to the next one, taking their followers with them.
Douglas Rushkoff
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Corporations [gained] direct access to what we may think of as our humanity, emotions, and agency but, in this context, are really just buttons.
Douglas Rushkoff
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Many billboards and magazine ads have resorted to showing isolated body parts rather than full-body portraits of models using or wearing products. This style of photography, known in the industry as abstract representation, allows the viewer to see himself in the advertisement, rather than the model.
Douglas Rushkoff
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It feels as if ever since the iPhone was released, the Macintosh computer has become just another leverage point in this other operating system's marketing plan.
Douglas Rushkoff
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Children are being adultified because our economy is depending on them to make purchasing decisions. So they're essentially the victims of a marketing and capitalist machine gone awry.
Douglas Rushkoff
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We do not live in an economy, we live in a Ponzi scheme.
Douglas Rushkoff
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Overwinding happens when hedge funds destroy companies by attempting to leverage derivatives against otherwise productive long-term assets.
Douglas Rushkoff
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Everything we do in the digital realm - from surfing the Web to sending an e-mail to conducting a credit card transaction to, yes, making a phone call - creates a data trail. And if that trail exists, chances are someone is using it - or will be soon enough.
Douglas Rushkoff
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Once a teen has been identified as part of the 'target market,' he knows he's done for. The object of the game is to confound the marketers, and keep one's own, authentic culture from showing up at the shopping mall as a prepackaged corporate product.
Douglas Rushkoff
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Remember when those CD-ROMs from AOL came in the mail almost every day? The company was considered ubiquitous, invincible. Former AOL CEO Steve Case was no less a genius than Mark Zuckerberg.
Douglas Rushkoff
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While learning to code may have once been an arduous or expensive process, the college dropouts who developed Codecademy have democratized coding as surely as Gutenberg democratized text. Anyone can go to Codecademy and start learning and creating code through their simple, fun, interactive window, for free.
Douglas Rushkoff
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Everyone knows, or should know, that everything we type on our computers or say into our cell phones is being disseminated throughout the datasphere. And most of it is recorded and parsed by big data servers. Why do you think Gmail and Facebook are free? You think they're corporate gifts? We pay with our data.
Douglas Rushkoff
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We each create a story - a narritive, a picture, an allegory, a model - for what's going on in the universe. And then we fight - sometimes to the death - to make others believe in that model, or to be able to keep believing in it ourselves. In other words, we try to erase contradictory evidence to that model.
Douglas Rushkoff
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Invest in people who will take care of you when you're old.
Douglas Rushkoff