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The reason why Apple computers have worked so well over time is that, unlike Microsoft, they don't bend over backward to be compatible with every piece of hardware or software in the digital universe. To code or create for Apple, you follow Apple's rules. If you're even allowed to.

Douglas Rushkoff

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Douglas Rushkoff
Age: 63
Born: 1961
Born: February 18
Journalist
Writer
New York City
New York
Universe
Allowed
Microsoft
Reason
Piece
Computers
Wells
Rules
Apple
Well
Worked
Unlike
Even
Computer
Apples
Hardware
Every
Follow
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More quotes by Douglas Rushkoff

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The tribal community lived in the totality of circular time the farmers of God's universe understood before and after workers of the clockwork universe lived by the tick and we creatures of the digital era must relate to the pulse.
Douglas Rushkoff
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Google is in a position where it doesn't even have to strive to become a hip, conscious choice. Brands are temporary fads. Functionality is forever. Google just has to 'be,' and everyone will end up there sooner or later.
Douglas Rushkoff
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I don't think tablets are where we should be focused. But I do think they could end up being an efficient way of delivering textbooks. They're just not really that, yet. There's all sorts of poisons and mined minerals and carnage that goes on to make a tablet. Way more than to print a book. Or a bunch of books.
Douglas Rushkoff
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In spite of my own reservations about Bing's ability to convert Google users, I have to admit that the search engine does offer a genuine alternative to Google-style browsing, a more coherently organized selection of links, and a more advertiser-friendly environment through which to sell space and links.
Douglas Rushkoff
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I regard any behavior we indulge in as a game. The soul is beyond not only three-dimensional space but beyond the illusion of linear time. Any method we use to move through three- or four- dimensional space is a game. It doesn't matter how serious we take it, or how serious its consequences are.
Douglas Rushkoff
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Most Internet business theorists are really looking at preserving the necks of giant, Fortune 500 companies, rather than promoting the digital, peer-to-peer economy that actually wants to happen.
Douglas Rushkoff
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Grunge was so self-consciously lowbrow and nonaspirational that it seemed, at first, impervious to the hype and glamour normally applied swiftly to any emerging trend. But sure enough, grunge anthems found their way onto the soundtracks of television commercials, and Dodge Neons were hawked by kids in flannel shirts saying, 'Whatever.'
Douglas Rushkoff
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Like the diminishing beauty returns for a facially paralyzed Botox addict, the more forcefully we attempt to stop the passage of time, the less available we are to the very moment we seek to preserve.
Douglas Rushkoff
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Most of us still haven't grasped the fact that everything we commit to the digital space - not just our public blogs and broadcast tweets, but every private text message, email, and voicemail is likely to be stored and accessible. Forever.
Douglas Rushkoff
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On Facebook, your past comes into your present when someone from your second grade class suddenly pops up to send you a message, and your future is being manipulated by what Facebook knows to put in front of you next.
Douglas Rushkoff
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Social media is itself as temporary as any social gathering, nightclub or party. It's the people that matter, not the venue. So when the trend leaders of one social niche or another decide the place everyone is socializing has lost its luster or, more important, its exclusivity, they move on to the next one, taking their followers with them.
Douglas Rushkoff
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The plague did not lead to Europe’s economic collapse. Rather, Europe’s currency-driven economic collapse led to the plague.
Douglas Rushkoff
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Microsoft's new OS, Windows 7, may finally be a worthy successor to XP, eliminating the clutter of Vista and letting users get to what they want to use without the fuss. All this, while remaining compatible with their IT departments' demands for scalability and custom implementations.
Douglas Rushkoff
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Marketers spend millions developing strategies to identify children's predilections and then capitalize on their vulnerabilities. Young people are fooled for a while, but then develop defense mechanisms, such as media-savvy attitudes or ironic dispositions. Then marketers research these defenses, develop new countermeasures, and on it goes.
Douglas Rushkoff
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Narrative Collapse is what happens when we no longer have time in which to tell a story. Remote controls and DVRs give us the ability to break down narratives - particularly the more abusive ones. This is a great thing for escaping the 'ends-justify-the-means' traps of 20th-century wars and religions, but it can also make it hard to convey values.
Douglas Rushkoff
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When digital culture first came along, it was supposed to create more time, by allowing us to shift time around. Somehow instead we've strapped devices to ourselves that ping us all the time.
Douglas Rushkoff
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While Google has given away pretty much everything it has to offer - from search and maps to email and apps - this has always been part of its greater revenue model: the pennies per placement it gets for seeding the entire Google universe of search and services with ever more targeted advertising.
Douglas Rushkoff
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Our technologies become more complex while we become more simple. They learn about us while we come to know less and less about them. No one person can understand everything going on in an iPhone, much less pervasive systems.
Douglas Rushkoff
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Unfortunately, for the vast majority of us, a vast majority of the time, we surrender our true autonomy to this illusion of agency. I'm as guilty as anybody, and I write about it in a book. I'm not condemning anybody.
Douglas Rushkoff
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Digital time does not flow it flicks. Like any binary, discrete decision, it is either here or there. In contrast to our experience of the passing of time, digital time is always in the now, or in no time. It is still. Poised.
Douglas Rushkoff