Quote

The hours Facebook users put into their profiles and lists and updates is the labor that Facebook then sells to the market researchers and advertisers it serves.

Douglas Rushkoff

Change background

T
T
T

Change font

TAGS & TOPICS

Douglas Rushkoff
Age: 63
Born: 1961
Born: February 18
Journalist
Writer
New York City
New York
Profiles
Sells
Market
Updates
Labor
Advertisers
Hours
Researchers
Profile
Serves
Users
Lists

More quotes by Douglas Rushkoff

Image
I regard any behavior we indulge in as a game. The soul is beyond not only three-dimensional space but beyond the illusion of linear time. Any method we use to move through three- or four- dimensional space is a game. It doesn't matter how serious we take it, or how serious its consequences are.
Douglas Rushkoff
Image
It feels as if ever since the iPhone was released, the Macintosh computer has become just another leverage point in this other operating system's marketing plan.
Douglas Rushkoff
Image
Google is in a position where it doesn't even have to strive to become a hip, conscious choice. Brands are temporary fads. Functionality is forever. Google just has to 'be,' and everyone will end up there sooner or later.
Douglas Rushkoff
Image
Our technologies become more complex while we become more simple. They learn about us while we come to know less and less about them. No one person can understand everything going on in an iPhone, much less pervasive systems.
Douglas Rushkoff
Image
Just as infinite access to free music ultimately leads to no one making a living at music anymore, free journalism just doesn't pay for itself - particularly not when a search engine is serving all the ads.
Douglas Rushkoff
Image
... we're moving into an era when we will define ourselves more by the technologies we refuse than the ones we accept.
Douglas Rushkoff
Image
The outsourcing of our memory to machines expands the amount of data to which we have access, but degrades our brain’s own ability to remember things.
Douglas Rushkoff
Image
When things begin accelerating wildly out of control, sometimes patience is the only answer. Press pause.
Douglas Rushkoff
Image
Facebook has never been merely a social platform. Rather, it exploits our social interactions the way a Tupperware party does. Facebook does not exist to help us make friends, but to turn our network of connections, brand preferences and activities over time - our 'social graphs' - into money for others.
Douglas Rushkoff
Image
Part of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its icon, inseparably and without exception. To buy a pair of Nike shoes is to buy the Nike swoosh.
Douglas Rushkoff
Image
When digital culture first came along, it was supposed to create more time, by allowing us to shift time around. Somehow instead we've strapped devices to ourselves that ping us all the time.
Douglas Rushkoff
Image
The true end users of Facebook are the marketers who want to reach and influence us. They are Facebook's paying customers we are the product. And we are its workers. The countless hours that we - and the young, particularly - spend on our profiles are the unpaid labor on which Facebook justifies its stock valuation.
Douglas Rushkoff
Image
I feel like Hollywood would rather end the emerging, bottom-up creative culture than let it happen.
Douglas Rushkoff
Image
Corporations [gained] direct access to what we may think of as our humanity, emotions, and agency but, in this context, are really just buttons.
Douglas Rushkoff
Image
Once a teen has been identified as part of the 'target market,' he knows he's done for. The object of the game is to confound the marketers, and keep one's own, authentic culture from showing up at the shopping mall as a prepackaged corporate product.
Douglas Rushkoff
Image
While learning to code may have once been an arduous or expensive process, the college dropouts who developed Codecademy have democratized coding as surely as Gutenberg democratized text. Anyone can go to Codecademy and start learning and creating code through their simple, fun, interactive window, for free.
Douglas Rushkoff
Image
Many billboards and magazine ads have resorted to showing isolated body parts rather than full-body portraits of models using or wearing products. This style of photography, known in the industry as abstract representation, allows the viewer to see himself in the advertisement, rather than the model.
Douglas Rushkoff
Image
We all know the feeling of surrendering to the embedded biases of our devices. We let our cell phones ping us every time there's an incoming message and check our e-mail even when we'd best pay attention to what's going on around us in the real world. We text while driving.
Douglas Rushkoff
Image
While Google has given away pretty much everything it has to offer - from search and maps to email and apps - this has always been part of its greater revenue model: the pennies per placement it gets for seeding the entire Google universe of search and services with ever more targeted advertising.
Douglas Rushkoff
Image
The industrial age was not about craftspeople trading peer to peer. It was about stopping that. You weren't supposed to be a craftsperson, you were supposed to be an employee.
Douglas Rushkoff