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The hours Facebook users put into their profiles and lists and updates is the labor that Facebook then sells to the market researchers and advertisers it serves.
Douglas Rushkoff
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Douglas Rushkoff
Age: 63
Born: 1961
Born: February 18
Journalist
Writer
New York City
New York
Lists
Sells
Profiles
Market
Updates
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Advertisers
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Researchers
Profile
Serves
Users
More quotes by Douglas Rushkoff
Occupy is anything but a protest movement. That's why it has been so hard for news agencies to express or even discern the demands of the growing legions of Occupy participants around the nation, and even the world.
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... we're moving into an era when we will define ourselves more by the technologies we refuse than the ones we accept.
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Facebook's successor will no doubt provide an easy migration utility through which you can bring all your so-called friends with you, if you even want to.
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The industrial age was not about craftspeople trading peer to peer. It was about stopping that. You weren't supposed to be a craftsperson, you were supposed to be an employee.
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Online advertising may not be much more successful than an old double-barrel, but - like a good spray of buckshot - it makes up for its lack of accuracy with sheer volume. There are 10 unique ads listed with every Gmail message in your queue, each tied to the message content. And a paying sponsor.
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It's not that MySpace lost and Facebook won. It's that MySpace won first, and Facebook won next. They'll go down in the same order.
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It feels as if ever since the iPhone was released, the Macintosh computer has become just another leverage point in this other operating system's marketing plan.
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Remember when those CD-ROMs from AOL came in the mail almost every day? The company was considered ubiquitous, invincible. Former AOL CEO Steve Case was no less a genius than Mark Zuckerberg.
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We are looking at a society increasingly dependent on machines, yet decreasingly capable of making or even using them effectively.
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We all know the feeling of surrendering to the embedded biases of our devices. We let our cell phones ping us every time there's an incoming message and check our e-mail even when we'd best pay attention to what's going on around us in the real world. We text while driving.
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The plague did not lead to Europe’s economic collapse. Rather, Europe’s currency-driven economic collapse led to the plague.
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I understand Windows as well as most technical-support personnel. I can edit a config.sys file and delete bad lines in an autoexec.bat with the best of them. I can partition a hard drive in FAT32 But why would I want to?
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On Facebook, your past comes into your present when someone from your second grade class suddenly pops up to send you a message, and your future is being manipulated by what Facebook knows to put in front of you next.
Douglas Rushkoff
I went to Cal Arts and AFI, and I worked on 'Bonfire Of The Vanities.' I got this grant from the Academy to be Brian De Palma's apprentice director. And it was such a harrowing, disillusioning, awful experience.
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Marketers spend millions developing strategies to identify children's predilections and then capitalize on their vulnerabilities. Young people are fooled for a while, but then develop defense mechanisms, such as media-savvy attitudes or ironic dispositions. Then marketers research these defenses, develop new countermeasures, and on it goes.
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No matter how much control kids get over the media they watch, they are still utterly powerless when it comes to the manufacturing of brands. Even a consumer revolt merely reinforces one's role as a consumer, not an autonomous or creative being.
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Social media is itself as temporary as any social gathering, nightclub or party. It's the people that matter, not the venue. So when the trend leaders of one social niche or another decide the place everyone is socializing has lost its luster or, more important, its exclusivity, they move on to the next one, taking their followers with them.
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Google is in a position where it doesn't even have to strive to become a hip, conscious choice. Brands are temporary fads. Functionality is forever. Google just has to 'be,' and everyone will end up there sooner or later.
Douglas Rushkoff
We Facebook users have been building a treasure lode of big data that government and corporate researchers have been mining to predict and influence what we buy and for whom we vote. We have been handing over to them vast quantities of information about ourselves and our friends, loved ones and acquaintances.
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While learning to code may have once been an arduous or expensive process, the college dropouts who developed Codecademy have democratized coding as surely as Gutenberg democratized text. Anyone can go to Codecademy and start learning and creating code through their simple, fun, interactive window, for free.
Douglas Rushkoff