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No matter how invasive the technologies at their disposal, marketers and pollsters never come to terms with the living process through which people choose products or candidates they are looking at what people just bought or thought, and making calculations based on that after-the-fact data.

Douglas Rushkoff

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Douglas Rushkoff
Age: 63
Born: 1961
Born: February 18
Journalist
Writer
New York City
New York
Facts
Choose
Calculations
Thought
Technology
Technologies
Come
Term
Bought
Matter
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Candidates
Never
Fact
Data
Pollsters
People
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Invasive
Living
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Process
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More quotes by Douglas Rushkoff

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Corporations [gained] direct access to what we may think of as our humanity, emotions, and agency but, in this context, are really just buttons.
Douglas Rushkoff
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The early cyberpunk idea was that networked computers would let us do our work at home, as freelancers, and then transact directly with peers over networks. Digital technology would create tremendous slack, allow us to apply its asynchronous, decentralized qualities to our own work and lives.
Douglas Rushkoff
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I feel like the smartest people in my field are busy reinforcing the old models with new technology.
Douglas Rushkoff
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The hours Facebook users put into their profiles and lists and updates is the labor that Facebook then sells to the market researchers and advertisers it serves.
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The outsourcing of our memory to machines expands the amount of data to which we have access, but degrades our brain’s own ability to remember things.
Douglas Rushkoff
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Our technologies become more complex while we become more simple. They learn about us while we come to know less and less about them. No one person can understand everything going on in an iPhone, much less pervasive systems.
Douglas Rushkoff
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Marketers spend millions developing strategies to identify children's predilections and then capitalize on their vulnerabilities. Young people are fooled for a while, but then develop defense mechanisms, such as media-savvy attitudes or ironic dispositions. Then marketers research these defenses, develop new countermeasures, and on it goes.
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As a professional journalist who nonetheless champions a 'people's' Internet, I am happy to compete against the thousands of amateur bloggers out there reporting and commenting on the same stories I do.
Douglas Rushkoff
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Just as infinite access to free music ultimately leads to no one making a living at music anymore, free journalism just doesn't pay for itself - particularly not when a search engine is serving all the ads.
Douglas Rushkoff
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The tribal community lived in the totality of circular time the farmers of God's universe understood before and after workers of the clockwork universe lived by the tick and we creatures of the digital era must relate to the pulse.
Douglas Rushkoff
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The industrial age was not about craftspeople trading peer to peer. It was about stopping that. You weren't supposed to be a craftsperson, you were supposed to be an employee.
Douglas Rushkoff
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Many billboards and magazine ads have resorted to showing isolated body parts rather than full-body portraits of models using or wearing products. This style of photography, known in the industry as abstract representation, allows the viewer to see himself in the advertisement, rather than the model.
Douglas Rushkoff
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Fantasy sports went a long way toward developing the sabermetrics formulas used not only by oddsmakers but general managers in hiring players. So the amateur fantasists ended up creating some of the algorithms that Oakland GM Billy Bean's statisticians used to win games with less salary money available for star players.
Douglas Rushkoff
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The 'looking forward' so prevalent in the late 1990s was bound to end once the new millennium began. Like some others of that era, I predicted a new focus on the moment, on real experience, and on what things are actually worth right now. Then 9/11 magnified this sensibility, forcing America as a nation to contend with its own impermanence.
Douglas Rushkoff
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We all know the feeling of surrendering to the embedded biases of our devices. We let our cell phones ping us every time there's an incoming message and check our e-mail even when we'd best pay attention to what's going on around us in the real world. We text while driving.
Douglas Rushkoff
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While learning to code may have once been an arduous or expensive process, the college dropouts who developed Codecademy have democratized coding as surely as Gutenberg democratized text. Anyone can go to Codecademy and start learning and creating code through their simple, fun, interactive window, for free.
Douglas Rushkoff
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The plague did not lead to Europe’s economic collapse. Rather, Europe’s currency-driven economic collapse led to the plague.
Douglas Rushkoff
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When things begin accelerating wildly out of control, sometimes patience is the only answer. Press pause.
Douglas Rushkoff
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I don't know of any other form of life that gathers up all the food it needs in the first two-thirds of its life in order to do nothing in its last third of life. In a utopian presentist society, instead of working extra hard to put money in the bank, you'd be working to provide value for the people around you.
Douglas Rushkoff
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We are looking at a society increasingly dependent on machines, yet decreasingly capable of making or even using them effectively.
Douglas Rushkoff