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Like most early enthusiasts, I always thought the way the Internet encouraged multitasking made users less vulnerable to manipulation, while simultaneously exploiting even more of our brain's capacity than before. Apparently not.

Douglas Rushkoff

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Douglas Rushkoff
Age: 63
Born: 1961
Born: February 18
Journalist
Writer
New York City
New York
Like
Internet
Simultaneously
Brain
Manipulation
Less
Encouraged
Thought
Apparently
Even
Users
Made
Vulnerable
Enthusiasts
Way
Capacity
Multitasking
Always
Early
Exploiting

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Microsoft's new OS, Windows 7, may finally be a worthy successor to XP, eliminating the clutter of Vista and letting users get to what they want to use without the fuss. All this, while remaining compatible with their IT departments' demands for scalability and custom implementations.
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Digital technology is both arousing and distancing. We don't look at the users on the other side as people. They aren't - they're just usernames, Facebook photos and Twitter handles.
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If the clockwork universe equated the human body with the mechanics of the clock, the digital universe now equates human consciousness with the processing of the computer. We joke that things don't compute, that we need a reboot, or that our memory has been wiped.
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By turning every Yahoo search box into a Bing box, Microsoft may have bought itself the exposure it needs to be the next Google.
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Mobile notifications put people in a state of perpetual emergency interruption - similar to what 911 operators and air traffic controllers experienced back in the '70s and '80s.
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Social media is itself as temporary as any social gathering, nightclub or party. It's the people that matter, not the venue. So when the trend leaders of one social niche or another decide the place everyone is socializing has lost its luster or, more important, its exclusivity, they move on to the next one, taking their followers with them.
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Digital time does not flow it flicks. Like any binary, discrete decision, it is either here or there. In contrast to our experience of the passing of time, digital time is always in the now, or in no time. It is still. Poised.
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I feel like Hollywood would rather end the emerging, bottom-up creative culture than let it happen.
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No matter how invasive the technologies at their disposal, marketers and pollsters never come to terms with the living process through which people choose products or candidates they are looking at what people just bought or thought, and making calculations based on that after-the-fact data.
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While learning to code may have once been an arduous or expensive process, the college dropouts who developed Codecademy have democratized coding as surely as Gutenberg democratized text. Anyone can go to Codecademy and start learning and creating code through their simple, fun, interactive window, for free.
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While Google has given away pretty much everything it has to offer - from search and maps to email and apps - this has always been part of its greater revenue model: the pennies per placement it gets for seeding the entire Google universe of search and services with ever more targeted advertising.
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On Facebook, your past comes into your present when someone from your second grade class suddenly pops up to send you a message, and your future is being manipulated by what Facebook knows to put in front of you next.
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The reason why Apple computers have worked so well over time is that, unlike Microsoft, they don't bend over backward to be compatible with every piece of hardware or software in the digital universe. To code or create for Apple, you follow Apple's rules. If you're even allowed to.
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It feels as if ever since the iPhone was released, the Macintosh computer has become just another leverage point in this other operating system's marketing plan.
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Most simply, 'present shock' is the human response to living in a world that's always on real time and simultaneous. You know, in some ways it's the impact of living in a digital environment, and in other ways it's just really what happens when you stop leaning so forward to the millennium and you finally arrive there.
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Everything we do in the digital realm - from surfing the Web to sending an e-mail to conducting a credit card transaction to, yes, making a phone call - creates a data trail. And if that trail exists, chances are someone is using it - or will be soon enough.
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We do not live in an economy, we live in a Ponzi scheme.
Douglas Rushkoff
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We've been taught that the renaissance was one of the great golden ages of civilisation. The renaissance was not a golden age, it was the end of a golden age.
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Just as infinite access to free music ultimately leads to no one making a living at music anymore, free journalism just doesn't pay for itself - particularly not when a search engine is serving all the ads.
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With the DVR, I was mostly writing about it as a good thing in giving us the choice of when and how to watch things. But there's what we lose in the bargain, which is the collective spectacle. 'Did you see Jay Leno last night?'
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