Quote

Like most early enthusiasts, I always thought the way the Internet encouraged multitasking made users less vulnerable to manipulation, while simultaneously exploiting even more of our brain's capacity than before. Apparently not.

Douglas Rushkoff

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Douglas Rushkoff
Age: 63
Born: 1961
Born: February 18
Journalist
Writer
New York City
New York
Less
Encouraged
Thought
Apparently
Even
Users
Made
Vulnerable
Enthusiasts
Way
Capacity
Multitasking
Always
Early
Exploiting
Like
Internet
Simultaneously
Brain
Manipulation

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The cloud is still really just a bunch of servers, owned by someone or something, whose decisions and competence must be trusted. This applies to everything from Google Docs to Gmail: Putting our data out there really means putting it 'out there.'
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The early cyberpunk idea was that networked computers would let us do our work at home, as freelancers, and then transact directly with peers over networks. Digital technology would create tremendous slack, allow us to apply its asynchronous, decentralized qualities to our own work and lives.
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Grunge was so self-consciously lowbrow and nonaspirational that it seemed, at first, impervious to the hype and glamour normally applied swiftly to any emerging trend. But sure enough, grunge anthems found their way onto the soundtracks of television commercials, and Dodge Neons were hawked by kids in flannel shirts saying, 'Whatever.'
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Children are being adultified because our economy is depending on them to make purchasing decisions. So they're essentially the victims of a marketing and capitalist machine gone awry.
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The true end users of Facebook are the marketers who want to reach and influence us. They are Facebook's paying customers we are the product. And we are its workers. The countless hours that we - and the young, particularly - spend on our profiles are the unpaid labor on which Facebook justifies its stock valuation.
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Once a teen has been identified as part of the 'target market,' he knows he's done for. The object of the game is to confound the marketers, and keep one's own, authentic culture from showing up at the shopping mall as a prepackaged corporate product.
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No matter how much control kids get over the media they watch, they are still utterly powerless when it comes to the manufacturing of brands. Even a consumer revolt merely reinforces one's role as a consumer, not an autonomous or creative being.
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When things begin accelerating wildly out of control, sometimes patience is the only answer. Press pause.
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Apple enjoys 'Harry Potter'-like adoration and queues because it sells physical objects, limited by the pace of assembly lines in China. To own is to have, to have is to hold, and to hold is to show off.
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The moment you frame your own awareness within a second level of self -consciousness is the moment your mind is most up for grabs. ... You're safe because you have an ironic distance from the coercive techniques I'm employing. All of them that is, except this one. Are you on your guard yet? Does it feel good? Of course not.
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I feel like Hollywood would rather end the emerging, bottom-up creative culture than let it happen.
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Jobs, as such, are a relatively new concept. People may have always worked, but until the advent of the corporation in the early Renaissance, most people just worked for themselves. They made shoes, plucked chickens, or created value in some way for other people, who then traded or paid for those goods and services.
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Your email inbox is a bit like a Las Vegas roulette machine. You know, you just check it and check it, and every once in a while there's some juicy little tidbit of reward, like the three quarters that pop down on a one-armed bandit. And that keeps you coming back for more.
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The outsourcing of our memory to machines expands the amount of data to which we have access, but degrades our brain’s own ability to remember things.
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The competitive advantage professional journalism enjoys over the free is just that: professional journalists, whose paid positions give them the time and resources they need to commit more fully to the task. If we can't do better, so be it.
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