Quote

Grunge was so self-consciously lowbrow and nonaspirational that it seemed, at first, impervious to the hype and glamour normally applied swiftly to any emerging trend. But sure enough, grunge anthems found their way onto the soundtracks of television commercials, and Dodge Neons were hawked by kids in flannel shirts saying, 'Whatever.'

Douglas Rushkoff

Change background

T
T
T

Change font

TAGS & TOPICS

Douglas Rushkoff
Age: 63
Born: 1961
Born: February 18
Journalist
Writer
New York City
New York
Enough
Saying
Consciously
Dodge
Way
Sure
Applied
Swiftly
Anthems
Whatever
Normally
Anthem
Lowbrow
Found
Trends
Commercials
Flannel
Kids
Shirts
Hype
Flannels
Firsts
Onto
Trend
Impervious
Self
Seemed
Glamour
Grunge
First
Television
Emerging
Neon

More quotes by Douglas Rushkoff

Image
Once a teen has been identified as part of the 'target market,' he knows he's done for. The object of the game is to confound the marketers, and keep one's own, authentic culture from showing up at the shopping mall as a prepackaged corporate product.
Douglas Rushkoff
Image
Invest in people who will take care of you when you're old.
Douglas Rushkoff
Image
The early cyberpunk idea was that networked computers would let us do our work at home, as freelancers, and then transact directly with peers over networks. Digital technology would create tremendous slack, allow us to apply its asynchronous, decentralized qualities to our own work and lives.
Douglas Rushkoff
Image
In the digital universe, our personal history and its sense of narrative is succeeded by our social networking profile - a snapshot of the current moment. The information itself - our social graph of friends and likes - is a product being sold to market researchers in order to better predict and guide our futures.
Douglas Rushkoff
Image
It's not that MySpace lost and Facebook won. It's that MySpace won first, and Facebook won next. They'll go down in the same order.
Douglas Rushkoff
Image
Everyone knows, or should know, that everything we type on our computers or say into our cell phones is being disseminated throughout the datasphere. And most of it is recorded and parsed by big data servers. Why do you think Gmail and Facebook are free? You think they're corporate gifts? We pay with our data.
Douglas Rushkoff
Image
Mobile notifications put people in a state of perpetual emergency interruption - similar to what 911 operators and air traffic controllers experienced back in the '70s and '80s.
Douglas Rushkoff
Image
The plague did not lead to Europe’s economic collapse. Rather, Europe’s currency-driven economic collapse led to the plague.
Douglas Rushkoff
Image
Overwinding happens when hedge funds destroy companies by attempting to leverage derivatives against otherwise productive long-term assets.
Douglas Rushkoff
Image
Global warming, you don't win it. It's this weird steady-state issue that's going to be with us for a few thousand years.
Douglas Rushkoff
Image
The tribal community lived in the totality of circular time the farmers of God's universe understood before and after workers of the clockwork universe lived by the tick and we creatures of the digital era must relate to the pulse.
Douglas Rushkoff
Image
I do remember the moment when, as a child, I realized that the things we call 'TV shows' are really just the stuff that gets put between commercials. Later, I came to see that the kinds of things that get on 'free' TV are shows that help sell products.
Douglas Rushkoff
Image
Fantasy sports went a long way toward developing the sabermetrics formulas used not only by oddsmakers but general managers in hiring players. So the amateur fantasists ended up creating some of the algorithms that Oakland GM Billy Bean's statisticians used to win games with less salary money available for star players.
Douglas Rushkoff
Image
No matter how invasive the technologies at their disposal, marketers and pollsters never come to terms with the living process through which people choose products or candidates they are looking at what people just bought or thought, and making calculations based on that after-the-fact data.
Douglas Rushkoff
Image
While Google has given away pretty much everything it has to offer - from search and maps to email and apps - this has always been part of its greater revenue model: the pennies per placement it gets for seeding the entire Google universe of search and services with ever more targeted advertising.
Douglas Rushkoff
Image
Ecstacy stripped away the user's inhibitions to self-expression. On E, lies are inefficient, and the peculiarities or weaknesses they are meant to obscure no longer seem like offenses against nature.
Douglas Rushkoff
Image
... we're moving into an era when we will define ourselves more by the technologies we refuse than the ones we accept.
Douglas Rushkoff
Image
Like most early enthusiasts, I always thought the way the Internet encouraged multitasking made users less vulnerable to manipulation, while simultaneously exploiting even more of our brain's capacity than before. Apparently not.
Douglas Rushkoff
Image
As a professional journalist who nonetheless champions a 'people's' Internet, I am happy to compete against the thousands of amateur bloggers out there reporting and commenting on the same stories I do.
Douglas Rushkoff
Image
In the emerging, highly programmed landscape ahead, you will either create the software or you will be the software. It's really that simple: Program, or be programmed. Choose the former, and you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make.
Douglas Rushkoff