33% of urban traffic is actively seeking a parking space.

When it comes to public policy, doing the right thing is more important than doing it for the right reason. The best way to get people to do what's right collectively is to make it the best thing for them to do individually. You have to give individuals a personal incentive to do what's right for society.

Parking Reform Made Easy provides both a theoretical framework and practical methods for reforming parking requirements. By giving planners a sound basis for developing reforms, Richard Willson remedies the problem that many planners feel unqualified to challenge and change long-standing minimum parking requirements.